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How Print Automation Can Streamline Critical Customer Communications

Jul 14, 2023 10:14:40 AM / by Quantum Marketing Team posted in printing

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A recent survey found that more than 50% of consumers prefer print notices over electronic notifications for customer communications such as account summaries, invoices, and billing statements — and the percentage is actually greater for more critical customer communications such as insurance policy overviews, property tax statements, medical bills, and financial statements like quarterly earnings reports from stock market investments. 

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Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference

Jun 27, 2023 9:19:48 AM / by Quantum Marketing Team posted in direct mail

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A recent report found that about 62% of consumers acted on an offer after receiving a piece of direct mail. When you pair this with the fact that nearly 8 out of 10 consumers put more trust in print communications like direct mail compared with other channels, you have a method of customer communication and outreach that is ideal to drive conversions, which makes direct mail a valuable tool in your overall print marketing strategy.  

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What Do QR Codes Have to Do With Direct Mail Response Rates?

Jun 12, 2023 10:55:45 AM / by Quantum Marketing Team posted in direct mail

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When evaluating the performance of your direct mail campaign, response rate carries the day. The average response rate for direct mail campaigns clocks in at 4.4%, and while this may seem low compared to average email click-through rates, the challenge of reaching email inboxes and achieving high open rates makes direct mail campaigns all the more important and valuable. 

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5 Ways to Make Your Direct Mail Campaigns More Sustainable

May 24, 2023 9:00:00 AM / by Quantum Marketing Team posted in direct mail, sustainability

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We know that direct mail campaigns can be an extremely effective way of connecting with customers. However, the need to meet specific sustainability benchmarks across nearly every industry can muddy the waters in terms of incorporating direct mail campaigns into a larger print marketing strategy. 

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How to Design a Postcard That Gets Your Customers to Convert

May 10, 2023 1:50:38 PM / by Quantum Marketing Team posted in direct mail

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One of the first questions B2B marketers have when considering a direct mail postcard campaign is whether such a piece can be effective in getting customers to convert. While this skepticism may have been warranted in the past, as digital marketing tools like email have risen to prominence, they have also become more congested.  This, along with the continued decline of email delivery and response rates in the B2B space, has prompted marketers to revisit postcard mailing programs as a viable way to drive conversions. 

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How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns

Apr 21, 2023 11:28:09 AM / by Quantum Marketing Team posted in direct mail

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One of the strongest arguments for email marketing in the B2B space is its return on investment — email campaigns are relatively inexpensive to create and can come together in a fairly expedient manner. But in order to achieve the robust ROI email marketing can provide, these digital communications actually need to reach inboxes, and deliverability is quickly becoming a big challenge for marketers in engaging their target audiences.

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The Power of the Postcard in Direct Mail

Apr 10, 2023 10:30:00 AM / by Quantum Marketing Team posted in direct mail, printing

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Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.

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How to Use Print-on-Demand for Real World Applications

Mar 20, 2023 12:07:05 PM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy, printing

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A recent study found that 82% of those surveyed trust print advertising over any other communication channel. Additionally, a related survey revealed that 79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels.

It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.

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How Insurers Are Using Print in 2023

Mar 10, 2023 3:25:29 PM / by Quantum Marketing Team posted in direct mail, printing

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The insurance industry is one that’s predicated on print. Even as many other industries make the transition to digital channels for transactional documents like account overviews and statements, it makes sense that insurers continue to rely on print communications as almost 75% of consumers prefer print for things like bills or invoices; and more than one-third of those surveyed are more favorable toward print specifically for insurance information.  

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Good News: Now You Can Print On Any Substrate

Jan 23, 2023 11:00:00 AM / by Quantum Marketing Team posted in sustainability, nanographic printing

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Almost every digital print platform has some limitations with media compatibility and whether some level of pretreatment is required before the substrate goes to print. This can create significant challenges during the print process, because it means that unexpected paper issues can easily extend production time or increase costs. 

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  • stack of papers

    How Print Automation Can Streamline Critical Customer Communications

    A recent survey found that more than 50% of consumers prefer print notices over electronic...

    Read More
  • Man pulling passport out of envelope

    Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference

    A recent report found that about 62% of consumers acted on an offer after receiving a piece of...

    Read More
  • Person Scanning QR code on Paper

    What Do QR Codes Have to Do With Direct Mail Response Rates?

    When evaluating the performance of your direct mail campaign, response rate carries the day. The...

    Read More
  • Mail packaging

    5 Ways to Make Your Direct Mail Campaigns More Sustainable

    We know that direct mail campaigns can be an extremely effective way of connecting with customers....

    Read More
  • Man designing a postcard

    How to Design a Postcard That Gets Your Customers to Convert

    One of the first questions B2B marketers have when considering a direct mail postcard campaign is...

    Read More
  • Man looking at cellphone

    How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns

    One of the strongest arguments for email marketing in the B2B space is its return on investment —...

    Read More
  • Woman looking at postcards

    The Power of the Postcard in Direct Mail

    Here’s the good news for marketers seeking a viable alternative to crowded digital channels:...

    Read More
  • Two people looking at brochures

    How to Use Print-on-Demand for Real World Applications

    A recent study found that 82% of those surveyed trust print advertising over any other...

    Read More
  • Person flipping through papers

    How Insurers Are Using Print in 2023

    The insurance industry is one that’s predicated on print. Even as many other industries make the...

    Read More
  • Hair style magazine on printing press

    Good News: Now You Can Print On Any Substrate

    Almost every digital print platform has some limitations with media compatibility and whether some...

    Read More