---
title: Quantum Group Blog | Quantum Marketing Team (3)
description: Stay up-to-date with the latest news from Quantum Group. (3)
---

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## Quantum Marketing Team

## Recent Posts

[![](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_%20(1).jpeg)](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

## [Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

 Oct 24, 2023 9:30:03 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [paper](https://blog.quantumgroup.com/topic/paper), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns#comments-listing)

For today’s average consumer, engaging with brands in a single-channel format is simply not enough to move them through the sales funnel. In fact, [research shows that consumers engage with brands on at least three channels](https://www.mckinsey.com/capabilities/operations/our-insights/redefine-the-omnichannel-approach-focus-on-what-truly-matters) before they decide to purchase a product or service. This means companies must think in a more multi-channel way when conceptualizing sales and marketing campaigns in order to create as many touch points.

[Read More](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

[![](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_insurers-be-thinking-print-automation.png)](https://blog.quantumgroup.com/why-insurers-should-be-thinking-about-print-automation-now-to-create-more-strategic-print-communications-in-2024)

## [Why Insurers Should Be Thinking About Print Automation Now to Create More Strategic Print Communications in 2024](https://blog.quantumgroup.com/why-insurers-should-be-thinking-about-print-automation-now-to-create-more-strategic-print-communications-in-2024)

 Oct 13, 2023 9:29:14 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [paper](https://blog.quantumgroup.com/topic/paper), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/why-insurers-should-be-thinking-about-print-automation-now-to-create-more-strategic-print-communications-in-2024#comments-listing)

A recent look at the current state of the insurance industry found that [more insurers are rapidly embracing smart digital technology platforms like AI-enabled chatbots](https://www2.deloitte.com/us/en/insights/industry/financial-services/financial-services-industry-outlooks/insurance-industry-outlook.html) to provide more personalized customer experiences on their websites. Today’s consumer expects custom, highly-targeted messaging that speaks to their individual wants and needs, and this is especially true when it comes to matters of insurance. 

[Read More](https://blog.quantumgroup.com/why-insurers-should-be-thinking-about-print-automation-now-to-create-more-strategic-print-communications-in-2024)

[![](https://blog.quantumgroup.com/hubfs/img-09_600x400_Quantum-Blog_Print-Automation-increase-sustainability.png)](https://blog.quantumgroup.com/how-print-automation-can-help-increase-the-sustainability-of-your-commercial-print-needs)

## [How Print Automation Can Help Increase the Sustainability of Your Commercial Print Needs](https://blog.quantumgroup.com/how-print-automation-can-help-increase-the-sustainability-of-your-commercial-print-needs)

 Sep 28, 2023 10:26:24 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [sustainability](https://blog.quantumgroup.com/topic/sustainability), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-print-automation-can-help-increase-the-sustainability-of-your-commercial-print-needs#comments-listing)

It’s no secret that sustainability is top of mind for companies across nearly every industry. In fact, a recent study found that [65% of companies rank sustainability as one of the most important issues to address in their short and mid-term planning](https://www.forbes.com/sites/danielnewman/2022/12/05/the-future-of-corporate-sustainability---even-in-a-tough-economy/?sh=676c24f1ce57). While the direct impact of a more eco-friendly business model is helping to protect the environment, there are a number of other benefits for companies in focusing on more sustainable practices. 

[Read More](https://blog.quantumgroup.com/how-print-automation-can-help-increase-the-sustainability-of-your-commercial-print-needs)

[![](https://blog.quantumgroup.com/hubfs/img-09_600x400_Quantum-Blog_Back-to-school.png)](https://blog.quantumgroup.com/back-to-school-3-examples-of-how-print-automation-can-benefit-higher-education-institutions)

## [Back to School: 3 Examples of How Print Automation Can Benefit Higher Education Institutions](https://blog.quantumgroup.com/back-to-school-3-examples-of-how-print-automation-can-benefit-higher-education-institutions)

 Sep 15, 2023 11:04:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/back-to-school-3-examples-of-how-print-automation-can-benefit-higher-education-institutions#comments-listing)

[A recent study found universities spend between $429 and $623 per enrolled student each year](https://wearecsg.com/blog/advertising-in-higher-education/) on marketing campaigns to help drive enrollment. While some of this spend is on digital marketing campaigns, a sizable percentage is spent on print marketing collateral like direct mail and brochures. 

[Read More](https://blog.quantumgroup.com/back-to-school-3-examples-of-how-print-automation-can-benefit-higher-education-institutions)

[![](https://blog.quantumgroup.com/hubfs/600x400_Quantum-Blog_print-healthcare-industry.png)](https://blog.quantumgroup.com/how-integrating-automated-print-can-help-healthcare-companies-optimize-their-customer-communications)

## [How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications](https://blog.quantumgroup.com/how-integrating-automated-print-can-help-healthcare-companies-optimize-their-customer-communications)

 Aug 25, 2023 9:56:17 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [sustainability](https://blog.quantumgroup.com/topic/sustainability), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-integrating-automated-print-can-help-healthcare-companies-optimize-their-customer-communications#comments-listing)

It would be an understatement to say that the healthcare industry is invested in print. For example, research shows that [the average 1,500-bed hospital prints more than 8 million pages per month](https://www.healthcarefinancenews.com/news/hospitals-are-increasing-their-printing-activity-resulting-drain-revenue). What’s more, even in the age of paperless billing and electronic health records (EHRs), more than [50% of consumers still prefer to receive print copies of critical customer communications like billing statements, account summaries, and medical records](https://www.consumer-action.org/news/articles/paper-or-digital-winter-2018-2019). 

[Read More](https://blog.quantumgroup.com/how-integrating-automated-print-can-help-healthcare-companies-optimize-their-customer-communications)

[![](https://blog.quantumgroup.com/hubfs/600x400_QG-Blog_Automatoin-ROI.png)](https://blog.quantumgroup.com/yes-print-automation-does-make-it-easier-to-understand-the-roi-of-direct-mail-campaigns)

## [Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns](https://blog.quantumgroup.com/yes-print-automation-does-make-it-easier-to-understand-the-roi-of-direct-mail-campaigns)

 Aug 18, 2023 11:09:11 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/yes-print-automation-does-make-it-easier-to-understand-the-roi-of-direct-mail-campaigns#comments-listing)

Print automation for direct mail marketing helps companies execute strategic, highly-targeted campaigns that leverage the power of print to engage and drive customers to act. But print automation also makes it easier for marketers to understand the ROI of their direct mail campaigns in order to better allocate print marketing dollars and resources. 

[Read More](https://blog.quantumgroup.com/yes-print-automation-does-make-it-easier-to-understand-the-roi-of-direct-mail-campaigns)

[![](https://blog.quantumgroup.com/hubfs/600x400_QG-Blog_Partnering-with-Print-Automation-Expert.webp)](https://blog.quantumgroup.com/how-partnering-with-a-print-automation-expert-can-help-you-reduce-the-costs-of-your-next-direct-mail-campaign)

## [How Partnering With a Print Automation Expert Can Help You Reduce the Costs of Your Next Direct Mail Campaign](https://blog.quantumgroup.com/how-partnering-with-a-print-automation-expert-can-help-you-reduce-the-costs-of-your-next-direct-mail-campaign)

 Jul 27, 2023 3:12:49 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-partnering-with-a-print-automation-expert-can-help-you-reduce-the-costs-of-your-next-direct-mail-campaign#comments-listing)

Compared with digital communication channels like email, direct mail has a greater capacity to produce robust response rates and a deeper, more personal connection with a brand, product, or service. The ability of print to resonate in this way is part of the reason why marketers continue to leverage direct mail campaigns as part of their print communications budget. 

[Read More](https://blog.quantumgroup.com/how-partnering-with-a-print-automation-expert-can-help-you-reduce-the-costs-of-your-next-direct-mail-campaign)

[![](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Critical-Customer-Communications.png)](https://blog.quantumgroup.com/how-print-automation-can-streamline-critical-customer-communications)

## [How Print Automation Can Streamline Critical Customer Communications](https://blog.quantumgroup.com/how-print-automation-can-streamline-critical-customer-communications)

 Jul 14, 2023 10:14:40 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-print-automation-can-streamline-critical-customer-communications#comments-listing)

[A recent survey found that more than 50% of consumers prefer print notices over electronic notifications for customer communications](https://www.consumer-action.org/news/articles/paper-or-digital-winter-2018-2019) such as account summaries, invoices, and billing statements — and the percentage is actually greater for more critical customer communications such as insurance policy overviews, property tax statements, medical bills, and financial statements like quarterly earnings reports from stock market investments. 

[Read More](https://blog.quantumgroup.com/how-print-automation-can-streamline-critical-customer-communications)

[![](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Maill-call.png)](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

## [Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

 Jun 27, 2023 9:19:48 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference#comments-listing)

A recent report found that about [62% of consumers acted on an offer after receiving a piece of direct mail](https://www.lob.com/ebooks/2022-state-of-direct-mail-consumer-insights). When you pair this with the fact that nearly [8 out of 10 consumers put more trust in print communications like direct mail compared with other channels](https://www.insiderintelligence.com/content/us-adults-find-traditional-media-advertising-most-trustworthy), you have a method of customer communication and outreach that is ideal to drive conversions, which makes direct mail a valuable tool in your overall print marketing strategy.  

[Read More](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

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The Latest News from Quantum Group

#### [![Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_%20(1).jpeg) Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns Working with a strategic print partner can help brands use print automation to create dynamic multichannel sales and marketing campaigns. Learn More](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

#### [![Why Insurers Should Be Thinking About Print Automation Now to Create More Strategic Print Communications in 2024](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_insurers-be-thinking-print-automation.png) Why Insurers Should Be Thinking About Print Automation Now to Create More Strategic Print Communications in 2024 Print automation can help insurance providers create more strategic print communications in a variety of applications. Learn More](https://blog.quantumgroup.com/why-insurers-should-be-thinking-about-print-automation-now-to-create-more-strategic-print-communications-in-2024)

#### [![How Print Automation Can Help Increase the Sustainability of Your Commercial Print Needs](https://blog.quantumgroup.com/hubfs/img-09_600x400_Quantum-Blog_Print-Automation-increase-sustainability.png) How Print Automation Can Help Increase the Sustainability of Your Commercial Print Needs Print automation can help increase the sustainability of your commercial print needs by optimizing your processes and use of resources Learn More](https://blog.quantumgroup.com/how-print-automation-can-help-increase-the-sustainability-of-your-commercial-print-needs)

#### [![Back to School: 3 Examples of How Print Automation Can Benefit Higher Education Institutions](https://blog.quantumgroup.com/hubfs/img-09_600x400_Quantum-Blog_Back-to-school.png) Back to School: 3 Examples of How Print Automation Can Benefit Higher Education Institutions Print automation can help higher education providers optimize their print communications. Learn More](https://blog.quantumgroup.com/back-to-school-3-examples-of-how-print-automation-can-benefit-higher-education-institutions)

#### [![How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications](https://blog.quantumgroup.com/hubfs/600x400_Quantum-Blog_print-healthcare-industry.png) How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications How healthcare organizations can leverage the effectiveness and efficiency of print automation for critical communications. Learn More](https://blog.quantumgroup.com/how-integrating-automated-print-can-help-healthcare-companies-optimize-their-customer-communications)

#### [![Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns](https://blog.quantumgroup.com/hubfs/600x400_QG-Blog_Automatoin-ROI.png) Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns Print automation provides a variety of ways to better understand the ROI and performance of your direct mail marketing campaigns. Learn More](https://blog.quantumgroup.com/yes-print-automation-does-make-it-easier-to-understand-the-roi-of-direct-mail-campaigns)

#### [![How Partnering With a Print Automation Expert Can Help You Reduce the Costs of Your Next Direct Mail Campaign](https://blog.quantumgroup.com/hubfs/600x400_QG-Blog_Partnering-with-Print-Automation-Expert.webp) How Partnering With a Print Automation Expert Can Help You Reduce the Costs of Your Next Direct Mail Campaign Partnering with a print automation expert can help marketers reduce the cost of their direct mail campaigns, and also improve key metrics like response rates. Learn More](https://blog.quantumgroup.com/how-partnering-with-a-print-automation-expert-can-help-you-reduce-the-costs-of-your-next-direct-mail-campaign)

#### [![How Print Automation Can Streamline Critical Customer Communications](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Critical-Customer-Communications.png) How Print Automation Can Streamline Critical Customer Communications Print automation can help companies streamline their critical customer communications strategy by accelerating turnaround times, providing more visibility into the print process, and increasing productivity. Learn More](https://blog.quantumgroup.com/how-print-automation-can-streamline-critical-customer-communications)

#### [![Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Maill-call.png) Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference To help marketers better understand the arenas where direct mail can shine, let’s look at three kinds of common marketing campaigns where direct mail can be most effective. Learn More](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

- <https://blog.quantumgroup.com/author/quantum-marketing-team/page/2>
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- <https://blog.quantumgroup.com/author/quantum-marketing-team/page/4>

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