It would be an understatement to say that the healthcare industry is invested in print. For example, research shows that the average 1,500-bed hospital prints more than 8 million pages per month. What’s more, even in the age of paperless billing and electronic health records (EHRs), more than 50% of consumers still prefer to receive print copies of critical customer communications like billing statements, account summaries, and medical records.
Quantum Marketing Team
Recent Posts
How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications
Aug 25, 2023 9:56:17 AM / by Quantum Marketing Team posted in sustainability, printing
Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns
Aug 18, 2023 11:09:11 AM / by Quantum Marketing Team posted in direct mail, printing
Print automation for direct mail marketing helps companies execute strategic, highly-targeted campaigns that leverage the power of print to engage and drive customers to act. But print automation also makes it easier for marketers to understand the ROI of their direct mail campaigns in order to better allocate print marketing dollars and resources.
How Partnering With a Print Automation Expert Can Help You Reduce the Costs of Your Next Direct Mail Campaign
Jul 27, 2023 3:12:49 PM / by Quantum Marketing Team posted in direct mail, printing
Compared with digital communication channels like email, direct mail has a greater capacity to produce robust response rates and a deeper, more personal connection with a brand, product, or service. The ability of print to resonate in this way is part of the reason why marketers continue to leverage direct mail campaigns as part of their print communications budget.
How Print Automation Can Streamline Critical Customer Communications
Jul 14, 2023 10:14:40 AM / by Quantum Marketing Team posted in printing
A recent survey found that more than 50% of consumers prefer print notices over electronic notifications for customer communications such as account summaries, invoices, and billing statements — and the percentage is actually greater for more critical customer communications such as insurance policy overviews, property tax statements, medical bills, and financial statements like quarterly earnings reports from stock market investments.
Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference
Jun 27, 2023 9:19:48 AM / by Quantum Marketing Team posted in direct mail
A recent report found that about 62% of consumers acted on an offer after receiving a piece of direct mail. When you pair this with the fact that nearly 8 out of 10 consumers put more trust in print communications like direct mail compared with other channels, you have a method of customer communication and outreach that is ideal to drive conversions, which makes direct mail a valuable tool in your overall print marketing strategy.
What Do QR Codes Have to Do With Direct Mail Response Rates?
Jun 12, 2023 10:55:45 AM / by Quantum Marketing Team posted in direct mail
When evaluating the performance of your direct mail campaign, response rate carries the day. The average response rate for direct mail campaigns clocks in at 4.4%, and while this may seem low compared to average email click-through rates, the challenge of reaching email inboxes and achieving high open rates makes direct mail campaigns all the more important and valuable.
5 Ways to Make Your Direct Mail Campaigns More Sustainable
May 24, 2023 9:00:00 AM / by Quantum Marketing Team posted in direct mail, sustainability
We know that direct mail campaigns can be an extremely effective way of connecting with customers. However, the need to meet specific sustainability benchmarks across nearly every industry can muddy the waters in terms of incorporating direct mail campaigns into a larger print marketing strategy.
How to Design a Postcard That Gets Your Customers to Convert
May 10, 2023 1:50:38 PM / by Quantum Marketing Team posted in direct mail
One of the first questions B2B marketers have when considering a direct mail postcard campaign is whether such a piece can be effective in getting customers to convert. While this skepticism may have been warranted in the past, as digital marketing tools like email have risen to prominence, they have also become more congested. This, along with the continued decline of email delivery and response rates in the B2B space, has prompted marketers to revisit postcard mailing programs as a viable way to drive conversions.
How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns
Apr 21, 2023 11:28:09 AM / by Quantum Marketing Team posted in direct mail
One of the strongest arguments for email marketing in the B2B space is its return on investment — email campaigns are relatively inexpensive to create and can come together in a fairly expedient manner. But in order to achieve the robust ROI email marketing can provide, these digital communications actually need to reach inboxes, and deliverability is quickly becoming a big challenge for marketers in engaging their target audiences.
The Power of the Postcard in Direct Mail
Apr 10, 2023 10:30:00 AM / by Quantum Marketing Team posted in direct mail, printing
Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.