---
title: Quantum Group Blog (7)
description: Stay up-to-date with the latest news from Quantum Group. (7)
---

[Skip to content](https://blog.quantumgroup.com/page/7#main-content)

[![QG Logo-Horizontal-Color 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Horizontal-Color%201.png?width=205&height=74&name=QG%20Logo-Horizontal-Color%201.png)](https://quantumgroup.com/)

- [Why Quantum Group?](https://quantumgroup.com/why-quantum-group)
- What We Do
  
    - - [Full-Service Commercial Print Solutions From pre-press to fulfillment, we're your one-stop-shop.](https://quantumgroup.com/commercial-printing) 
                  - [Pre-Production + Creative Consulting, Graphic Design, Proofing, Pre-Flight Checks](https://quantumgroup.com/commercial-printing#pre-production-support)
                  - [Printing + Digital, Offset, Wide Format, Nanographic, Inkjet](https://quantumgroup.com/commercial-printing#full-service-print)
                  - [Post-Press + Binding, Finishing, Cutting](https://quantumgroup.com/commercial-printing#post-production-support)
                  - [Fulfillment & Distribution + Kitting, Warehousing, Mailing, Delivery](https://quantumgroup.com/commercial-printing#fulfillment-distribution)
    - - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail) 
                  - [Full-Service Direct Mail + Campaign Consulting, Direct Mail Marketing Campaigns, Transactional Mail](https://quantumgroup.com/direct-mail)
          - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse) 
                  - [Manage + Assets, Warehousing, Cross-Media Campaigns, Postal Optimization](https://quantumgroup.com/quantum-pulse#manage-at-scale)
                  - [Execute + Print On-Demand, Transactional, Marketing Print Automation](https://quantumgroup.com/quantum-pulse#execute-with-efficiency)
                  - [Track + Direct Mail Campaigns, Results, and More](https://quantumgroup.com/quantum-pulse#track-with-precision)
- [Company](https://quantumgroup.com/about-us) 
    - - [Blog](https://blog.quantumgroup.com)
          - [Careers](https://quantumgroup.com/careers)

[let's talk](https://quantumgroup.com/contact)

[request a quote](https://quantumgroup.com/request-a-quote) [let's talk](https://quantumgroup.com/contact)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_Design-Postcard-Customers-to-convert.png)](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

## [How to Design a Postcard That Gets Your Customers to Convert](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

 May 10, 2023 1:50:38 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert#comments-listing)

One of the first questions B2B marketers have when considering a direct mail postcard campaign is whether such a piece can be effective in getting customers to convert. While this skepticism may have been warranted in the past, as digital marketing tools like email have risen to prominence, they have also become more congested.  This, along with [the continued decline of email delivery and response rates in the B2B space](https://www.validity.com/wp-content/uploads/2023/03/2023-Email-Deliverability-Benchmark.pdf), has prompted marketers to revisit postcard mailing programs as a viable way to drive conversions. 

[Read More](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Direct-Mail-Omnichannel-Marketing02.png)](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

## [How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

 Apr 21, 2023 11:28:09 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns#comments-listing)

One of the strongest arguments for email marketing in the B2B space is its return on investment — email campaigns are relatively inexpensive to create and can come together in a fairly expedient manner. But in order to achieve the robust ROI email marketing can provide, these digital communications actually need to *reach* inboxes, and deliverability is quickly becoming a big challenge for marketers in engaging their target audiences.

[Read More](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Power-of-the-Postcard.png)](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

## [The Power of the Postcard in Direct Mail](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

 Apr 10, 2023 10:30:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail#comments-listing)

Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.

[Read More](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png)](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

## [How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

 Mar 20, 2023 12:07:05 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications#comments-listing)

A recent study found [that 82% of those surveyed trust print advertising over any other communication channel](https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing). Additionally, a related survey revealed that [79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels](https://www.linkedin.com/pulse/5-reasons-print-advertising-works-sabline-carbaugh/).

It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.

[Read More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_How-Insurers-are-Using-Print.png)](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

## [How Insurers Are Using Print in 2023](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

 Mar 10, 2023 3:25:29 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023#comments-listing)

The insurance industry is one that’s predicated on print. Even as many other industries make the transition to digital channels for transactional documents like account overviews and statements, it makes sense that insurers continue to rely on print communications as [almost 75% of consumers](https://www.consumer-action.org/press/articles/consumers-prefer-paper-trail) prefer print for things like bills or invoices; and more than one-third of those surveyed are more favorable toward print specifically for insurance information.  

[Read More](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_4-ways-to-Increase-Sustainability01.png)](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

## [4 Ways to Increase the Sustainability of Your Print Marketing](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

 Feb 24, 2023 11:45:00 AM / by [Paul Fillmore](https://blog.quantumgroup.com/author/paul-fillmore) posted in [sustainability](https://blog.quantumgroup.com/topic/sustainability), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [nanographic printing](https://blog.quantumgroup.com/topic/nanographic-printing)

[0 Comments](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing#comments-listing)

Sustainability in print means something drastically different today than it did just a few years ago. What this difference looks like is exactly what Quantum Group’s Supply Chain Manager Paul Fillmore found himself wrestling with in [the latest issue of LeadingPRINT](https://www.flipsnack.com/B8C59F5BDC9/leadingprint.html). 

[Read More](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

[![](https://blog.quantumgroup.com/hubfs/Landa_800w.jpg)](https://blog.quantumgroup.com/what-is-nanographic-printing)

## [What is Nanographic Printing?](https://blog.quantumgroup.com/what-is-nanographic-printing)

 Feb 9, 2023 3:36:31 PM / by [Michele Brennan](https://blog.quantumgroup.com/author/michele-brennan) posted in [nanographic printing](https://blog.quantumgroup.com/topic/nanographic-printing)

[1 Comment](https://blog.quantumgroup.com/what-is-nanographic-printing#comments-listing)

Offset. Digital. Inkjet. These are likely the kind of commercial presses you’ve heard of and are familiar with — in fact, odds are you’ve likely printed a project on one of them, which means you’re probably familiar with each and the kinds of print that is ideal for each press.  

[Read More](https://blog.quantumgroup.com/what-is-nanographic-printing)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog-print-on-any-substrate-2.png)](https://blog.quantumgroup.com/good-news-now-you-can-print-on-any-substrate)

## [Good News: Now You Can Print On Any Substrate](https://blog.quantumgroup.com/good-news-now-you-can-print-on-any-substrate)

 Jan 23, 2023 11:00:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [sustainability](https://blog.quantumgroup.com/topic/sustainability), [nanographic printing](https://blog.quantumgroup.com/topic/nanographic-printing)

[0 Comments](https://blog.quantumgroup.com/good-news-now-you-can-print-on-any-substrate#comments-listing)

Almost every digital print platform has *some* limitations with media compatibility and whether some level of pretreatment is required before the substrate goes to print. This can create significant challenges during the print process, because it means that unexpected paper issues can easily extend production time or increase costs. 

[Read More](https://blog.quantumgroup.com/good-news-now-you-can-print-on-any-substrate)

[![](https://blog.quantumgroup.com/hubfs/01_Quantum_500x391_Blog.jpg)](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology)

## [Why We Chose the Landa: Embracing the Future with Nanographic Printing Technology](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology)

 Jan 11, 2023 2:00:00 PM / by [Cheryl Kahanec](https://blog.quantumgroup.com/author/cheryl-kahanec) posted in [printing](https://blog.quantumgroup.com/topic/printing), [nanographic printing](https://blog.quantumgroup.com/topic/nanographic-printing)

[0 Comments](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology#comments-listing)

The world of commercial print is constantly changing and evolving. The last 30 years have seen massive leaps in print technology, from  digital and inkjet presses that can achieve the same quality as offset to robotics and advanced automation, and Quantum Group makes strategic investments in these print technologies to provide our customers with the highest quality print work, at the fastest speed and with the lowest environmental impact. 

[Read More](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology)

[Prev](https://blog.quantumgroup.com/page/6) [All posts](https://blog.quantumgroup.com/all) [Next](https://blog.quantumgroup.com/page/8)

### Subscribe to Future Quantum Content

- Recent
- Popular
- Categories

### Lists by Topic

- [direct mail (38)](https://blog.quantumgroup.com/tag/direct-mail)
- [printing (34)](https://blog.quantumgroup.com/tag/printing)
- [marketing strategy (33)](https://blog.quantumgroup.com/tag/marketing-strategy)
- [personalization (21)](https://blog.quantumgroup.com/tag/personalization)
- [sustainability (10)](https://blog.quantumgroup.com/tag/sustainability)
- [nanographic printing (7)](https://blog.quantumgroup.com/tag/nanographic-printing)
- [paper (4)](https://blog.quantumgroup.com/tag/paper)

### Posts by Topic

- [direct mail (38)](https://blog.quantumgroup.com/tag/direct-mail)
- [printing (34)](https://blog.quantumgroup.com/tag/printing)
- [marketing strategy (33)](https://blog.quantumgroup.com/tag/marketing-strategy)
- [personalization (21)](https://blog.quantumgroup.com/tag/personalization)
- [sustainability (10)](https://blog.quantumgroup.com/tag/sustainability)
- [nanographic printing (7)](https://blog.quantumgroup.com/tag/nanographic-printing)
- [paper (4)](https://blog.quantumgroup.com/tag/paper)

See all

### Recent Posts

# Blog

The Latest News from Quantum Group

#### [![How to Design a Postcard That Gets Your Customers to Convert](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_Design-Postcard-Customers-to-convert.png) How to Design a Postcard That Gets Your Customers to Convert With the idea of postcard mailing campaigns back on the table, let’s look at a couple of strategies for designing a postcard that can generate healthy conversion rates. Learn More](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

#### [![How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns](https://blog.quantumgroup.com/hubfs/img-600x400_Direct-Mail-Omnichannel-Marketing02.png) How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns Let’s look at a couple of examples of how direct mail can help create effective omnichannel marketing campaigns. Learn More](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

#### [![The Power of the Postcard in Direct Mail](https://blog.quantumgroup.com/hubfs/img-600x400_Power-of-the-Postcard.png) The Power of the Postcard in Direct Mail Here are a couple of things marketers should consider when creating effective direct mail postcard campaigns that optimize their print marketing budgets. Learn More](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

#### [![How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png) How to Use Print-on-Demand for Real World Applications Print-on-demand provides marketers with a handful of unique benefits in terms of creating a more flexible print architecture. Learn More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

#### [![How Insurers Are Using Print in 2023](https://blog.quantumgroup.com/hubfs/Quantum_500x391_How-Insurers-are-Using-Print.png) How Insurers Are Using Print in 2023 The insurance industry is one that’s predicated on print. Learn More](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

#### [![4 Ways to Increase the Sustainability of Your Print Marketing](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_4-ways-to-Increase-Sustainability01.png) 4 Ways to Increase the Sustainability of Your Print Marketing Companies that use print need sustainable practices for a host of reasons. Here are four ways to increase the sustainability of your print marketing. Learn More](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

#### [![What is Nanographic Printing?](https://blog.quantumgroup.com/hubfs/Landa_800w.jpg) What is Nanographic Printing? Nanographic printing is a digital print technology that uses the principles of nanotechnology to make print faster, more efficient, and more sustainable. Learn More](https://blog.quantumgroup.com/what-is-nanographic-printing)

#### [![Good News: Now You Can Print On Any Substrate](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog-print-on-any-substrate-2.png) Good News: Now You Can Print On Any Substrate With Landa Nanographic Printing Technology, companies now print on any off-the-shelf substrate, which unlocks greater creativity and flexibility in print. Learn More](https://blog.quantumgroup.com/good-news-now-you-can-print-on-any-substrate)

#### [![Why We Chose the Landa: Embracing the Future with Nanographic Printing Technology](https://blog.quantumgroup.com/hubfs/01_Quantum_500x391_Blog.jpg) Why We Chose the Landa: Embracing the Future with Nanographic Printing Technology The Landa S10P Nanographic Printing Press provides Quantum the ability to embrace the future of digital inkjet printing technology. Learn More](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology)

- <https://blog.quantumgroup.com/page/6>
- [5](https://blog.quantumgroup.com/page/5)
- [6](https://blog.quantumgroup.com/page/6)
- [7](https://blog.quantumgroup.com/page/7)
- [8](https://blog.quantumgroup.com/page/8)
- [9](https://blog.quantumgroup.com/page/9)
- <https://blog.quantumgroup.com/page/8>

[![QG Logo-Vertical-Color Reverse 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Vertical-Color%20Reverse%201.png?width=205&height=199&name=QG%20Logo-Vertical-Color%20Reverse%201.png)](https://blog.quantumgroup.com/)

- Company 
    - [Why Quantum Group?](https://quantumgroup.com/why-quantum-group)
    - [About Us](https://quantumgroup.com/about-us)

- What We Do 
    - [What We Do Overview](https://quantumgroup.com#what-we-do)
    - [Full-Service Commercial Print Solutions](https://quantumgroup.com/commercial-printing)
    - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail)
    - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse)

- Contact 
    - [Request a Quote](https://quantumgroup.com/request-a-quote)
    - [Let's Talk](https://quantumgroup.com/contact)

 Connect

<https://www.linkedin.com/company/quantum-group/> <https://www.facebook.com/quantumgroup1> <https://www.instagram.com/qgprinting/>

Copyright © 2026 Quantum Group. All Rights Reserved.

[Privacy Policy](https://quantumgroup.com/privacy-policy)

 Terms of Service