---
title: Quantum Group Blog | direct mail (4)
description: direct mail | Stay up-to-date with the latest news from Quantum Group. (4)
---

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[![](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Maill-call.png)](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

## [Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

 Jun 27, 2023 9:19:48 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference#comments-listing)

A recent report found that about [62% of consumers acted on an offer after receiving a piece of direct mail](https://www.lob.com/ebooks/2022-state-of-direct-mail-consumer-insights). When you pair this with the fact that nearly [8 out of 10 consumers put more trust in print communications like direct mail compared with other channels](https://www.insiderintelligence.com/content/us-adults-find-traditional-media-advertising-most-trustworthy), you have a method of customer communication and outreach that is ideal to drive conversions, which makes direct mail a valuable tool in your overall print marketing strategy.  

[Read More](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_qr-codes-response-rates.png)](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates)

## [What Do QR Codes Have to Do With Direct Mail Response Rates?](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates)

 Jun 12, 2023 10:55:45 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates#comments-listing)

When evaluating the performance of your direct mail campaign, response rate carries the day. [The average response rate for direct mail campaigns clocks in at 4.4%](https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/30/why-direct-mail-marketing-is-far-from-dead/?sh=423adaea311d), and while this may seem low compared to average email click-through rates, the challenge of reaching email inboxes and achieving high open rates makes direct mail campaigns all the more important and valuable. 

[Read More](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_5-ways-Direct-Mail-Sustainable.png)](https://blog.quantumgroup.com/5-ways-to-make-your-direct-mail-campaigns-more-sustainable)

## [5 Ways to Make Your Direct Mail Campaigns More Sustainable](https://blog.quantumgroup.com/5-ways-to-make-your-direct-mail-campaigns-more-sustainable)

 May 24, 2023 9:00:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [sustainability](https://blog.quantumgroup.com/topic/sustainability)

[0 Comments](https://blog.quantumgroup.com/5-ways-to-make-your-direct-mail-campaigns-more-sustainable#comments-listing)

We know that [direct mail campaigns can be an extremely effective way of connecting with customers](https://www.forbes.com/sites/forbestechcouncil/2022/07/14/three-reasons-mailers-arent-dead-in-2022/?sh=60947b975c9d). However, the need to meet specific sustainability benchmarks across nearly every industry can muddy the waters in terms of incorporating direct mail campaigns into a larger print marketing strategy. 

[Read More](https://blog.quantumgroup.com/5-ways-to-make-your-direct-mail-campaigns-more-sustainable)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_Design-Postcard-Customers-to-convert.png)](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

## [How to Design a Postcard That Gets Your Customers to Convert](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

 May 10, 2023 1:50:38 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert#comments-listing)

One of the first questions B2B marketers have when considering a direct mail postcard campaign is whether such a piece can be effective in getting customers to convert. While this skepticism may have been warranted in the past, as digital marketing tools like email have risen to prominence, they have also become more congested.  This, along with [the continued decline of email delivery and response rates in the B2B space](https://www.validity.com/wp-content/uploads/2023/03/2023-Email-Deliverability-Benchmark.pdf), has prompted marketers to revisit postcard mailing programs as a viable way to drive conversions. 

[Read More](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Direct-Mail-Omnichannel-Marketing02.png)](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

## [How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

 Apr 21, 2023 11:28:09 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns#comments-listing)

One of the strongest arguments for email marketing in the B2B space is its return on investment — email campaigns are relatively inexpensive to create and can come together in a fairly expedient manner. But in order to achieve the robust ROI email marketing can provide, these digital communications actually need to *reach* inboxes, and deliverability is quickly becoming a big challenge for marketers in engaging their target audiences.

[Read More](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

[![](https://blog.quantumgroup.com/hubfs/img-600x400_Power-of-the-Postcard.png)](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

## [The Power of the Postcard in Direct Mail](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

 Apr 10, 2023 10:30:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail#comments-listing)

Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.

[Read More](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png)](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

## [How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

 Mar 20, 2023 12:07:05 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications#comments-listing)

A recent study found [that 82% of those surveyed trust print advertising over any other communication channel](https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing). Additionally, a related survey revealed that [79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels](https://www.linkedin.com/pulse/5-reasons-print-advertising-works-sabline-carbaugh/).

It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.

[Read More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_How-Insurers-are-Using-Print.png)](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

## [How Insurers Are Using Print in 2023](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

 Mar 10, 2023 3:25:29 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023#comments-listing)

The insurance industry is one that’s predicated on print. Even as many other industries make the transition to digital channels for transactional documents like account overviews and statements, it makes sense that insurers continue to rely on print communications as [almost 75% of consumers](https://www.consumer-action.org/press/articles/consumers-prefer-paper-trail) prefer print for things like bills or invoices; and more than one-third of those surveyed are more favorable toward print specifically for insurance information.  

[Read More](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

[![](https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/5%20Ways%20to%20Align%20Sales%20and%20Marketing/conferenceroomanalysis558x355.jpg)](https://blog.quantumgroup.com/ready-set-grow)

## [Ready, Set, Grow](https://blog.quantumgroup.com/ready-set-grow)

 Jul 14, 2021 1:19:00 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/ready-set-grow#comments-listing)

## **Primary Strategies Marketers Are Using to Fuel Growth**

[Read More](https://blog.quantumgroup.com/ready-set-grow)

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# Blog

The Latest News from Quantum Group

#### [![Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference](https://blog.quantumgroup.com/hubfs/600x400_Quantum-blog_Maill-call.png) Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference To help marketers better understand the arenas where direct mail can shine, let’s look at three kinds of common marketing campaigns where direct mail can be most effective. Learn More](https://blog.quantumgroup.com/mail-call-3-kinds-of-marketing-campaigns-where-direct-mail-can-make-a-big-difference)

#### [![What Do QR Codes Have to Do With Direct Mail Response Rates?](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_qr-codes-response-rates.png) What Do QR Codes Have to Do With Direct Mail Response Rates? Quick response (QR) codes help make your direct mailer more dynamic. With this in mind, let’s look a little closer at QR codes and why they can be key in helping you increase your direct mail response rates. Learn More](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates)

#### [![5 Ways to Make Your Direct Mail Campaigns More Sustainable](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_5-ways-Direct-Mail-Sustainable.png) 5 Ways to Make Your Direct Mail Campaigns More Sustainable In this blog, we’ll look at five ways to make your next direct mail campaign more sustainable, and how more sustainable campaigns can actually be more effective and drive better results. Learn More](https://blog.quantumgroup.com/5-ways-to-make-your-direct-mail-campaigns-more-sustainable)

#### [![How to Design a Postcard That Gets Your Customers to Convert](https://blog.quantumgroup.com/hubfs/img-600x400_Quantum-Blog_Design-Postcard-Customers-to-convert.png) How to Design a Postcard That Gets Your Customers to Convert With the idea of postcard mailing campaigns back on the table, let’s look at a couple of strategies for designing a postcard that can generate healthy conversion rates. Learn More](https://blog.quantumgroup.com/how-to-design-a-postcard-that-gets-your-customers-to-convert)

#### [![How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns](https://blog.quantumgroup.com/hubfs/img-600x400_Direct-Mail-Omnichannel-Marketing02.png) How Direct Mail Can Help Create Effective Omnichannel Marketing Campaigns Let’s look at a couple of examples of how direct mail can help create effective omnichannel marketing campaigns. Learn More](https://blog.quantumgroup.com/how-direct-mail-can-help-create-effective-omnichannel-marketing-campaigns)

#### [![The Power of the Postcard in Direct Mail](https://blog.quantumgroup.com/hubfs/img-600x400_Power-of-the-Postcard.png) The Power of the Postcard in Direct Mail Here are a couple of things marketers should consider when creating effective direct mail postcard campaigns that optimize their print marketing budgets. Learn More](https://blog.quantumgroup.com/the-power-of-the-postcard-in-direct-mail)

#### [![How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png) How to Use Print-on-Demand for Real World Applications Print-on-demand provides marketers with a handful of unique benefits in terms of creating a more flexible print architecture. Learn More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

#### [![How Insurers Are Using Print in 2023](https://blog.quantumgroup.com/hubfs/Quantum_500x391_How-Insurers-are-Using-Print.png) How Insurers Are Using Print in 2023 The insurance industry is one that’s predicated on print. Learn More](https://blog.quantumgroup.com/how-insurers-are-using-print-in-2023)

#### [![Ready, Set, Grow](https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/5%20Ways%20to%20Align%20Sales%20and%20Marketing/conferenceroomanalysis558x355.jpg) Ready, Set, Grow In order to fuel business growth, marketers will focus on existing products, services, and markets, but will innovate how and where they're connecting their prospective customers. Learn More](https://blog.quantumgroup.com/ready-set-grow)

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