6 Lessons for Small Businesses in 2021

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Business Lessons to Get Back Up and Running

All businesses took a hit in 2020, and this year is a way to realign for success. Take a look at these lessons from the Constant Contact blog to get back up and running.

1. DON’T BE AFRAID TO TRY SOMETHING NEW
The pandemic forced people out of their comfort zones. Don’t stop stretching those innovative muscles.

2. STAY IN TOUCH AND TOP OF MIND
Business is all about relationships. Keep your customers close with consistent communication.

3. DO MORE BUSINESS ONLINE
Online offerings are more than a social distancing measure and will continue to be an important aspect going forward.

4. COLLECT AND TAKE ACTION ON CUSTOMER DATA
Who are your customers? Understanding them will help you communicate the most efficient way.

5. BUILD YOUR BRAND WITH STORYTELLING
Everybody loves a good story, and customers are increasingly looking to support small businesses rather than big corporations.

6. PREPARE FOR UNCERTAINTY
Whatever comes next, anticipate that change is inevitable.