--- title: 6 Lessons for Small Businesses in 2021 description: Emphasizing e-commerce, infusing your marketing communications with storytelling, and effectively using your customer data are important trends for small businesses. image: https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/6%20Lessons/6block_558x355.jpg --- [Skip to content](https://blog.quantumgroup.com/6-lessons-for-small-businesses-in-2021#main-content) [![QG Logo-Horizontal-Color 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Horizontal-Color%201.png?width=205&height=74&name=QG%20Logo-Horizontal-Color%201.png)](https://quantumgroup.com/) - [Why Quantum Group?](https://quantumgroup.com/why-quantum-group) - What We Do - - [Full-Service Commercial Print Solutions From pre-press to fulfillment, we're your one-stop-shop.](https://quantumgroup.com/commercial-printing) - [Pre-Production + Creative Consulting, Graphic Design, Proofing, Pre-Flight Checks](https://quantumgroup.com/commercial-printing#pre-production-support) - [Printing + Digital, Offset, Wide Format, Nanographic, Inkjet](https://quantumgroup.com/commercial-printing#full-service-print) - [Post-Press + Binding, Finishing, Cutting](https://quantumgroup.com/commercial-printing#post-production-support) - [Fulfillment & Distribution + Kitting, Warehousing, Mailing, Delivery](https://quantumgroup.com/commercial-printing#fulfillment-distribution) - - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail) - [Full-Service Direct Mail + Campaign Consulting, Direct Mail Marketing Campaigns, Transactional Mail](https://quantumgroup.com/direct-mail) - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse) - [Manage + Assets, Warehousing, Cross-Media Campaigns, Postal Optimization](https://quantumgroup.com/quantum-pulse#manage-at-scale) - [Execute + Print On-Demand, Transactional, Marketing Print Automation](https://quantumgroup.com/quantum-pulse#execute-with-efficiency) - [Track + Direct Mail Campaigns, Results, and More](https://quantumgroup.com/quantum-pulse#track-with-precision) - [Company](https://quantumgroup.com/about-us) - - [Blog](https://blog.quantumgroup.com) - [Careers](https://quantumgroup.com/careers) [let's talk](https://quantumgroup.com/contact) [request a quote](https://quantumgroup.com/request-a-quote) [let's talk](https://quantumgroup.com/contact) # 6 Lessons for Small Businesses in 2021 Emphasizing e-commerce, infusing your marketing communications with storytelling, and effectively using your customer data are important trends for small businesses. Quantum Marketing Team May 28, 2021 ![Artist rendering of the number 6](https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/6%20Lessons/6block_558x355.jpg) ###### Share this: # ![6block_558x355](https://blog.quantumgroup.com/hs-fs/hubfs/2021%20Blog%20Images/6%20Lessons/6block_558x355.jpg?width=709&name=6block_558x355.jpg) ## Business Lessons to Get Back Up and Running All businesses took a hit in 2020, and this year is a way to realign for success. Take a look at these lessons from the Constant Contact blog to get back up and running. **1. DON’T BE AFRAID TO TRY SOMETHING NEW** The pandemic forced people out of their comfort zones. Don’t stop stretching those innovative muscles. **2. STAY IN TOUCH AND TOP OF MIND** Business is all about relationships. Keep your customers close with consistent communication. **3. DO MORE BUSINESS ONLINE** Online offerings are more than a social distancing measure and will continue to be an important aspect going forward. **4. COLLECT AND TAKE ACTION ON CUSTOMER DATA** Who are your customers? Understanding them will help you communicate the most efficient way. **5. BUILD YOUR BRAND WITH STORYTELLING** Everybody loves a good story, and customers are increasingly looking to support small businesses rather than big corporations. **6. PREPARE FOR UNCERTAINTY** Whatever comes next, anticipate that change is inevitable. ## Related Posts #### [![The ABCs of Using Print in Account-Based Marketing Campaigns](https://blog.quantumgroup.com/hubfs/01_600x400_QuantumBlog_ABCs-Print-Account-marketing-campaigns.png) The ABCs of Using Print in Account-Based Marketing Campaigns With an understanding of account-based marketing (ABM) campaigns, marketers can use direct mail to help drive response rates and boost return on investment (ROI) of their print sales and marketing material. Learn More](https://blog.quantumgroup.com/the-abcs-of-using-print-in-account-based-marketing-campaigns) #### [![4 Trends in Direct Mail Marketing to Keep An Eye On](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_4-trends-Direct-Mail-Marketing%20(1).jpg) 4 Trends in Direct Mail Marketing to Keep An Eye On Interactivity, sustainability, data security, and a more multi-channel approach are key trends in direct mail marketing in 2024. Learn More](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on) #### [![5 Ways Your Brand Can Get Moving and Motivated to Take Action](https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/5%20Ways%20to%20Align%20Sales%20and%20Marketing/v2_group-at-laptop558x355.jpg) 5 Ways Your Brand Can Get Moving and Motivated to Take Action Here are five strategic approaches for marketers to help increase brand awareness, reach new potential customers, and create a growth-oriented mindset. Learn More](https://blog.quantumgroup.com/5-ways-your-brand-can-get-moving-and-motivated-to-take-action) [![QG Logo-Vertical-Color Reverse 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Vertical-Color%20Reverse%201.png?width=205&height=199&name=QG%20Logo-Vertical-Color%20Reverse%201.png)](https://blog.quantumgroup.com/) - Company - [Why Quantum Group?](https://quantumgroup.com/why-quantum-group) - [About Us](https://quantumgroup.com/about-us) - What We Do - [What We Do Overview](https://quantumgroup.com#what-we-do) - [Full-Service Commercial Print Solutions](https://quantumgroup.com/commercial-printing) - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail) - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse) - Contact - [Request a Quote](https://quantumgroup.com/request-a-quote) - [Let's Talk](https://quantumgroup.com/contact) Connect Copyright © 2026 Quantum Group. All Rights Reserved. [Privacy Policy](https://quantumgroup.com/privacy-policy) Terms of Service ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Quantum Marketing Team", "url" : "https://blog.quantumgroup.com/author/quantum-marketing-team" }, "dateModified" : "2023-04-14T17:15:35.235Z", "datePublished" : "2021-05-28T14:22:37.000Z", "headline" : "6 Lessons for Small Businesses in 2021", "image" : [ "https://blog.quantumgroup.com/hubfs/2021%20Blog%20Images/6%20Lessons/6block_558x355.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.quantumgroup.com/6-lessons-for-small-businesses-in-2021", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.quantumgroup.com/hubfs/theme-quantum-group/Branding/QG%20Logo-Horizontal-Color%201.png" }, "name" : "Quantum Group" } } ```