- Personalized, targeted print materials can be effectively in helping insurance create a more satisfying customer experience built on trust
- Print gives insurance companies a more human communication touchpoint that today’s consumers still want and value
- Improving the customer experience through print opens up avenues for insurance companies to cros-sell or upsell related products and services
The recent increase in chief experience officer (CXO) roles paints a clear picture about the importance companies are putting on customer experience — this is especially critical for insurance brands, as a human element across all touchpoints is key in creating a positive customer experience based on care and trust.