How Insurance Companies Are Using Print to Improve the Customer Experience

Jul 18, 2025 12:29:37 PM / by Patrick Leonard posted in printing

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  • Personalized, targeted print materials can be effectively in helping insurance create a more satisfying customer experience built on trust
  • Print gives insurance companies a more human communication touchpoint that today’s consumers still want and value 
  • Improving the customer experience through print opens up avenues for insurance companies to cros-sell or upsell related products and services

The recent increase in chief experience officer (CXO) roles paints a clear picture about the importance companies are putting on customer experience — this is especially critical for insurance brands, as a human element across all touchpoints is key in creating a positive customer experience based on care and trust.

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How Print Automation Can Help Health and Wellness Brands Generate ROI on Direct Mail

Jul 3, 2025 9:37:59 AM / by Jeff Musich posted in direct mail

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Health and wellness brands leverage direct mail marketing for a range of purposes, from promoting new programs or services to more transactional mailers in the form invoices, account statements, or explanations of benefits (EOBs). The volume of direct mail these brands produce annually makes cost reduction and boosting ROI essential in helping health and wellness companies be as agile and competitive as possible in a crowded market. 

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These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns

Jun 30, 2025 2:35:31 PM / by Dave Alton posted in direct mail

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B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns. 

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The Benefits of a Digital Marketing Storefront in Creating More Cost-Effective Print

Jun 27, 2025 9:07:27 AM / by Michelle Weir posted in marketing strategy, printing

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Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.

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How Print Helps Increase the Effectiveness of Loyalty Marketing Programs

May 21, 2025 12:25:18 PM / by Patrick Leonard posted in personalization, marketing strategy

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What motivates a repeat purchase from a brand? While quality matters, loyalty is often driven by added value — exclusive discounts, perks, or rewards — that enhances the customer experience. Loyalty programs not only reward customers but also boost brand performance. And when it comes to marketing those programs effectively, print stands out as a powerful, underutilized tool.

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What Insurance Companies Need to Know About Data Security and Compliance in Print

May 5, 2025 12:33:16 PM / by Hemant Srivastava

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If there’s one constant in the ever-evolving insurance landscape, it’s the need to meet a wide range of data security and regulatory compliance standards. While it’s true that security and compliance requirements shift and change, the need to protect sensitive consumer information will always be part of the game.

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Why Commercial Banks Are Loving Data-Driven Direct Mail

Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing

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For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1 

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These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI

Apr 7, 2025 10:44:59 AM / by Michelle Weir posted in direct mail, personalization, marketing strategy, printing

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We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

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The Comeback of the Catalog

Mar 25, 2025 11:16:06 AM / by Patrick Leonard posted in direct mail, personalization, marketing strategy, printing

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The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.

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