The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1
Print automation presents a variety of benefits for marketers in creating more efficient, cost-effective print materials. But this increased efficiency and overall reduction of waste also means print automation can help brands enhance their sustainability efforts and take a more eco-friendly approach to print.
Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.
Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels.
The stability of the paper supply chain will likely be tested during the first part of this year. The reasons for this include a decrease in the demand for uncoated paper at the tail end of 2024, along with the potential for economic tariffs on paper manufactured outside the U.S. and shipped to the states. If implemented, it’s a virtual certainty that these tariffs will challenge the paper supply chain — at least in the short-term — and result in increased prices.
This kind of volatility is problematic for brands that lean on print for their sales and marketing initiatives, but the good news is that print automation can help companies leverage the kind of print flexibility and speed that can overcome supply challenges. Let’s take a quick look at the role I believe print automation can play in faster, more flexible print.
The choice between offset vs. digital print is one that marketers have to weigh when deciding the right print technology for producing print collateral. Depending on the job, factors like print run, cost, production time, and quality usually tip the scale into the offset or digital camp, but the introduction and development of Nanographic Printing® can help marketers experience the benefits of digital print technology with the added value proposition of achieving even more efficient economies of scale.
Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028.
According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year.
A recent study found that 80% of print material like direct mailers are engaged with by consumers, and the same study found that 79% of consumers act on direct mail marketing immediately. These two insights about the effectiveness of print sales and marketing collateral make direct mail marketing a potentially powerful method of outreach as nonprofits look for ways to increase the response rate and ROI of their fundraising campaigns.
A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.
