B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns.
These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns
Jun 30, 2025 2:35:31 PM / by Dave Alton posted in direct mail
The Benefits of a Digital Marketing Storefront in Creating More Cost-Effective Print
Jun 27, 2025 9:07:27 AM / by Michelle Weir posted in marketing strategy, printing
Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.
How Print Helps Increase the Effectiveness of Loyalty Marketing Programs
May 21, 2025 12:25:18 PM / by Patrick Leonard posted in personalization, marketing strategy
What motivates a repeat purchase from a brand? While quality matters, loyalty is often driven by added value — exclusive discounts, perks, or rewards — that enhances the customer experience. Loyalty programs not only reward customers but also boost brand performance. And when it comes to marketing those programs effectively, print stands out as a powerful, underutilized tool.
What Insurance Companies Need to Know About Data Security and Compliance in Print
May 5, 2025 12:33:16 PM / by Hemant Srivastava
If there’s one constant in the ever-evolving insurance landscape, it’s the need to meet a wide range of data security and regulatory compliance standards. While it’s true that security and compliance requirements shift and change, the need to protect sensitive consumer information will always be part of the game.
Why Commercial Banks Are Loving Data-Driven Direct Mail
Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing
For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1
These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI
Apr 7, 2025 10:44:59 AM / by Michelle Weir posted in direct mail, personalization, marketing strategy, printing
We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients.
The Comeback of the Catalog
Mar 25, 2025 11:16:06 AM / by Patrick Leonard posted in direct mail, personalization, marketing strategy, printing
The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1
Print Automation and Sustainability: An Interview with Quantum Group’s Bob Quirk and Paul Fillmore
Mar 12, 2025 9:20:50 AM / by Quantum Marketing Team posted in sustainability, nanographic printing
Print automation presents a variety of benefits for marketers in creating more efficient, cost-effective print materials. But this increased efficiency and overall reduction of waste also means print automation can help brands enhance their sustainability efforts and take a more eco-friendly approach to print.
Why Print Marketing Matters More than Ever for Franchise Brands
Feb 20, 2025 9:11:28 AM / by Cary Giltz posted in direct mail, personalization, marketing strategy, printing
Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.