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Why Casino and Gaming Brands Should Bet Big on Direct Mail

May 24, 2024 11:10:50 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028. 

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Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition

May 17, 2024 8:46:19 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year. 

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3 Ways Print Automation Can Help Nonprofit Organizations Optimize Their Print Marketing Budgets

Apr 29, 2024 10:03:07 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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A recent study found that 80% of print material like direct mailers are engaged with by consumers, and the same study found that 79% of consumers act on direct mail marketing immediately. These two insights about the effectiveness of print sales and marketing collateral make direct mail marketing a potentially powerful method of outreach as nonprofits look for ways to increase the response rate and ROI of their fundraising campaigns. 

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Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

Apr 18, 2024 10:27:04 AM / by Quantum Marketing Team posted in direct mail, sustainability, marketing strategy

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A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.

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Quantum Group Hires Michelle Weir as Senior Account Manager for Print Innovation

Apr 17, 2024 1:37:40 PM / by Quantum Marketing Team

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MORTON GROVE, IL – Quantum Group is pleased to announce the appointment of Michelle Weir as the new Senior Account Manager for Print Innovation. This strategic move underscores our commitment to driving innovation across the commercial print industry. 

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How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales

Mar 26, 2024 9:34:55 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.

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How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns

Mar 12, 2024 9:24:04 AM / by Quantum Marketing Team posted in direct mail

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Technology allows us to use our phones to watch movies, order everything from couches to cookies, and even work with people all over the world, which might lead you to believe that direct mail is being left in the dust with the dinosaurs.

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How Print Automation Can Help the Gaming Industry Create More Strategic, Cost-Effective Print

Feb 28, 2024 11:09:09 AM / by Quantum Marketing Team posted in personalization, printing

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The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share. 

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What Does Nanographic Printing Have to Do with Sustainability in Print?

Feb 13, 2024 9:45:20 AM / by Quantum Marketing Team posted in sustainability, printing, nanographic printing

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Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly. 

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The ABCs of Using Print in Account-Based Marketing Campaigns

Jan 23, 2024 10:26:41 AM / by Quantum Marketing Team posted in marketing strategy, printing

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The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers. 

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  • A casino

    Why Casino and Gaming Brands Should Bet Big on Direct Mail

    Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial...

    Read More
  • Stacks of mail on a conveyor

    Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition

    According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S....

    Read More
  • A personal reading mail

    3 Ways Print Automation Can Help Nonprofit Organizations Optimize Their Print Marketing Budgets

    A recent study found that 80% of print material like direct mailers are engaged with by consumers,...

    Read More
  • A roll of paper fed through a printer

    Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

    A recent report found that 73% of consumers still prefer direct mail over digital ads because of...

    Read More
  • Michelle Weir

    Quantum Group Hires Michelle Weir as Senior Account Manager for Print Innovation

    MORTON GROVE, IL – Quantum Group is pleased to announce the appointment of Michelle Weir as the new...

    Read More
  • A stack of catalogs

    How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales

    Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would...

    Read More
  • A person using their phone to scan a QR code

    How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns

    Technology allows us to use our phones to watch movies, order everything from couches to cookies,...

    Read More
  • A person playing a slot machine

    How Print Automation Can Help the Gaming Industry Create More Strategic, Cost-Effective Print

    The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large...

    Read More
  • A digital printer filled with ink

    What Does Nanographic Printing Have to Do with Sustainability in Print?

    Digital presses have long been heralded for their ability to help brands meet sustainability...

    Read More
  • A pair of hands holding a stack of papers

    The ABCs of Using Print in Account-Based Marketing Campaigns

    The growth of account-based marketing (ABM) campaigns during the last few years has opened up some...

    Read More