Direct Mail Remains Popular with Younger Consumers
The results are in — print is back in style. Keypoint Intelligence’s most recent “Annual State of Marketing Communications” survey found that nearly a quarter of consumers under 35 believe that providers who sent printed marketing pieces were more serious about winning and keeping their business, compared to under 14% of those aged 35+.
Check out the different generations’ attitudes towards direct mail:
Ages 18-34:
54% - Most of the direct mail I receive is relevant to me
50% - I look at most of the direct mail pieces I receive
51% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail
Ages 35-54:
36% - Most of the direct mail I receive is relevant to me
57% - I look at most of the direct mail pieces I receive
51% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail
Ages 55+:
21% - Most of the direct mail I receive is relevant to me
62% - I look at most of the direct mail pieces I receive
56% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail
