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Whether it’s complying with regulations for timely mailings or simply trying to accelerate speed to market to outpace the competition, insurers need fast, secure print solutions. The variety of print materials insurers need to produce and distribute quickly definitely adds a layer of complexity to streamlining the print process, especially when the primary goal for most insurance marketers is reducing cost per acquisition (CPA) costs and boosting direct mail response rates.
Here, let’s look at a couple of ways insurance companies can streamline production to increase speed and efficiency, and to help maximize their investment in print.
The ability to create custom, personalized content is no longer a nice-to-have for insurance companies — it’s a must to help drive engagement and create a connection with customers. This type of customization can take a variety of forms, from location-specific messaging and promotions to special offers tailored to a customer’s preferences or history.
Creating these kinds of customized, personalized materials is one thing, but building an ecosystem where these materials can be quickly and easily scaled is another thing entirely. Integrating a print automation solution — especially one with print-on-demand (POD) capability — with your customer relationship management (CRM) platform allows for variable data printing (VDP) to simplify the creation of custom, personalized print at scale.
With a centralized, self-serve dashboard, Quantum Pulse allows you to scale custom, personalized print without compromising quality or security. As a flexible, modular suite of tools that enhances brand control, Pulse simplifies the management of branded communications at scale and on-demand.
Plus, Quantum Pulse can help you create more than just personalized account summaries or EOBs. New member welcome kits, policy packets, and even more premium offers to encourage customer retention are on the table with Quantum Pulse.
For insurers, direct mail is a healthy percentage of annual print volumes. The quantity of mailers that are produced each year means insurers need to be thinking more strategically about best practices for streamlining mailer production to reduce print costs and meet time-based compliance regulations.
By integrating their CRMs with an automated print solution, insurers can print triggered mailings sparked by a wide variety of customer actions, including enrollment in new programs, opening an online account, requesting information about a product or service, or a significant customer milestone.
The speed and efficiency of triggered mailings offers a couple of key benefits. First, it streamlines the process of creating custom, personalized mailers with unique offers to help capitalize on customer interest before that interest wanes.
For example, triggered mailings significantly accelerate the process of sending a personalized postcard thanking a new customer for creating an online account, a communication touchpoint that can help establish trust.
Triggered mailings also make it easier for insurers to create mailings with a greater likelihood of response. Insurers can create triggers based on a variety of criteria to ensure only contacts or customers that meet established criteria receive mailings, helping to ensure insurers are speaking to the right people at the right time. This combination of messaging and timing is key to streamlining production processes and boosting response rates.
Designed to help high-volume mailers like insurance companies save on postage, the USPS® Mail Growth Incentive (MGI) provides 30% postage discounts for mailers that surpass 1 million mailed pieces. Not only can triggered mailings automate the process of creating additional print touchpoints with customers, they can help save big on postage costs and increase mailing volume.
With Quantum Pulse, you can execute triggered mailings based on virtually any criteria or customer action quickly without sacrificing quality or data security and privacy. Automating these marketing efforts not only helps save time and money, it ensures your mailers are accurate, up to date, and properly branded.
Data security and information privacy are a top concern for insurers in remaining compliant with regulatory standards like the Health Insurance Portability and Accountability Act (HIPAA) and the Service Organization Control 2 (SOC 2).
Elevating information privacy in print production not only helps reduce the likelihood of costly data breaches, it can actually streamline the print process by eliminating unauthorized access to sensitive customer information, which can create costly delays via internal investigations.
The ideal automated print workflows to help increase information privacy also increase user transparency and visibility, creating a digital paper trail of sorts to track who accesses customer data and at which point in the production process. With the right automated print solution, insurers can restrict access and permissions, allowing only a certain number of users to upload, alter, or remove customer data.
Quantum Pulse is designed to help increase data security and privacy by giving you the flexibility to assign permissions and access based on the needs of your team. With an emphasis on print speed, efficiency, and ROI, Quantum Pulse is the self-serve automated print solution to help optimize the production of print materials to save both time and money.
Contact us today to learn more about Quantum Pulse.