MAIN POINTS:

• Triggered direct mail is a form of automated direct mail marketing that sends print marketing material to contacts based on a specific action or event.
• The benefits of triggered direct mail include creating more timely, personalized, and streamlined direct mail marketing.
• Quantum has decades of experience in helping marketers integrate their CRM with a print automation solution based on any number of triggers.

MAIN TAKEAWAYS: 

• Optimizing direct mailers for insurance marketers comes down to reducing mailing costs and cost per acquisition (CPA).
• Data-driven, triggered mailers that incorporate digital integrations can be effective in driving increased response rates and reducing CPA.
• The USPS^® offers a variety of postage discounts for mailers that meet certain criteria. 

Health and wellness brands leverage direct mail marketing for a range of purposes, from promoting new programs or services to more transactional mailers in the form invoices, account statements, or explanations of benefits (EOBs). The volume of direct mail these brands produce annually makes cost reduction and boosting ROI essential in helping health and wellness companies be as agile and competitive as possible in a crowded market.