Jeff Musich


Recent Posts

From Policy Packets to Statements: How to Streamline Insurance Printing

Oct 1, 2025 2:58:25 PM / by Jeff Musich posted in printing

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MAIN TAKEAWAYS: 

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How to Boost Direct Mail Response Rates in the Insurance Industry

Sep 9, 2025 11:20:04 AM / by Jeff Musich posted in direct mail, marketing strategy

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  • Optimizing direct mailers for insurance marketers comes down to reducing mailing costs and cost per acquisition (CPA).
  • Data-driven, triggered mailers that incorporate digital integrations can be effective in driving increased response rates and reducing CPA.
  • The USPS® offers a variety of postage discounts for mailers that meet certain criteria. 

 

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How Print Automation Can Help Health and Wellness Brands Generate ROI on Direct Mail

Jul 3, 2025 9:37:59 AM / by Jeff Musich posted in direct mail

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Health and wellness brands leverage direct mail marketing for a range of purposes, from promoting new programs or services to more transactional mailers in the form invoices, account statements, or explanations of benefits (EOBs). The volume of direct mail these brands produce annually makes cost reduction and boosting ROI essential in helping health and wellness companies be as agile and competitive as possible in a crowded market. 

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