Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.
This is where a centralized digital marketing storefront can help you create more cost-effective print. Here, we’ll look at a couple of benefits that come with a digital marketing storefront and, and how a centralized, self-service digital marketing storefront like Quantum Pulse can be the storefront to help transform your brand communication.
One of the most impactful features of a digital marketing storefront is its ability to facilitate and manage the rapid customization of print materials by field teams without compromising brand standards. Whether adapting messaging to reflect local promotions or translating campaigns for regional relevance, users can work from approved templates with built-in brand controls.
Gone are the days of communicating with individual branches of your organization to determine their current inventory of custom brochures or sell sheets, as a digital marketing storefront can help you track inventory levels in real time. Additionally, you can automate the print process to produce additional print runs when inventory dips below a certain quantity.
Plus, integrating with print-on-demand (POD) workflows helps ensure that materials are printed in exact quantities, reducing waste and overall production costs. Marketing storefronts eliminate the guesswork from inventory control and empower your sales and marketing teams to say ahead of demand.
For large brands that maintain multiple stores or large sales teams, customizing print marketing materials that leverage location-specific messaging, pricing, or promotions can be a very manual and time-consuming process. As a result, this level of customization often falls to store-level employees who also lack the time or experience necessary to ensure print materials are properly branded.
A centralized digital marketing storefront can help brands sidestep these potholes via an easily accessible library of branded documents that can be customized based on specific needs or criteria.
For example, a regional bank branch can use a digital marketing storefront created by corporate to print a direct mail marketing campaign to promote a product or service that has demonstrated high demand in that specific market. Given that most marketing storefronts leverage print-on-demand (POD) technology, these materials can be printed quickly and in the precise quantities necessary to reduce waste and optimize print costs.
With a digital marketing storefront, you can also provide individual store locations with approved document templates — everything from brochures to postcards to business cards — that store-level employees can manage and order based on their individual needs. This level of speed and customization creates more targeted, relevant marketing materials that helps you outpace the competition.
One of the ways that a marketing storefront can help brands optimize their print communications budgets is by creating superior visibility into the kind of print materials sales teams are using most frequently, or those that are most successful in engaging customers and driving growth.
Unlike traditional print procurement, a digital storefront creates data transparency. Marketers gain visibility into what materials are being ordered, how frequently they’re being used, and which documents are being customized most often. This insight not only informs future strategic frameworks but also enables smarter budget allocation.
The big benefit from a cost-effectiveness standpoint is that these insights can help inform the kind of templates you house in your marketing storefront, thus saving time and money associated with creating templates that are not being used.
Not only does this help you optimize the kind of document templates you provide by eliminating those that aren’t being used, you also can gain better insight — in real time — on the quantities being printed and the kinds of customizations that are being made to documents before production.
A self-service digital marketing storefront like Quantum Pulse puts you in the driver’s seat for all of your company’s branded communications. Our platform helps enable marketing and operations teams to create, order, and manage personalized, custom communications in a cost-effective manner. The ability to scale communications rapidly also helps brands accelerate their speed to market.
Learn more about Quantum’s marketing storefront capabilities.