Michelle Weir


Recent Posts

Why SOC 2 and HIPAA Are Key for Creating Secure, Compliant Print

Aug 21, 2025 4:07:26 PM / by Michelle Weir

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  • SOC 2 and HIPAA are the standards for the protection and use of sensitive customer data in the healthcare and insurance industry. 
  • SOC 2 certification requires a printer service provider (PSP) to undergo regular audits.
  • Printers who work with patient data or records are subject to the same HIPAA standards as healthcare and insurance providers. 

For heavily regulated industries like healthcare and financial services, safeguarding sensitive consumer information is a must-have for building consumer confidence and trust. Protecting this type of data is also mission-critical in reducing the likelihood of data breaches and the sky-high legal costs that often come with such breaches.

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The Benefits of a Digital Marketing Storefront in Creating More Cost-Effective Print

Jun 27, 2025 9:07:27 AM / by Michelle Weir posted in marketing strategy, printing

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Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.

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These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI

Apr 7, 2025 10:44:59 AM / by Michelle Weir posted in direct mail, personalization, marketing strategy, printing

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We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

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