--- title: The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond description: Quantum’s Supply Chain Manager Paul Fillmore discusses how print automation helps brands increase their print flexibility by printing precise quantities and executing several jobs simultaneously. image: https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_Role-of-Print-Automation-in-Brands.png --- [Skip to content](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible#main-content) [![QG Logo-Horizontal-Color 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Horizontal-Color%201.png?width=205&height=74&name=QG%20Logo-Horizontal-Color%201.png)](https://quantumgroup.com/) - [Why Quantum Group?](https://quantumgroup.com/why-quantum-group) - What We Do - - [Full-Service Commercial Print Solutions From pre-press to fulfillment, we're your one-stop-shop.](https://quantumgroup.com/commercial-printing) - [Pre-Production + Creative Consulting, Graphic Design, Proofing, Pre-Flight Checks](https://quantumgroup.com/commercial-printing#pre-production-support) - [Printing + Digital, Offset, Wide Format, Nanographic, Inkjet](https://quantumgroup.com/commercial-printing#full-service-print) - [Post-Press + Binding, Finishing, Cutting](https://quantumgroup.com/commercial-printing#post-production-support) - [Fulfillment & Distribution + Kitting, Warehousing, Mailing, Delivery](https://quantumgroup.com/commercial-printing#fulfillment-distribution) - - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail) - [Full-Service Direct Mail + Campaign Consulting, Direct Mail Marketing Campaigns, Transactional Mail](https://quantumgroup.com/direct-mail) - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse) - [Manage + Assets, Warehousing, Cross-Media Campaigns, Postal Optimization](https://quantumgroup.com/quantum-pulse#manage-at-scale) - [Execute + Print On-Demand, Transactional, Marketing Print Automation](https://quantumgroup.com/quantum-pulse#execute-with-efficiency) - [Track + Direct Mail Campaigns, Results, and More](https://quantumgroup.com/quantum-pulse#track-with-precision) - [Company](https://quantumgroup.com/about-us) - - [Blog](https://blog.quantumgroup.com) - [Careers](https://quantumgroup.com/careers) [let's talk](https://quantumgroup.com/contact) [request a quote](https://quantumgroup.com/request-a-quote) [let's talk](https://quantumgroup.com/contact) # The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond Quantum’s Supply Chain Manager Paul Fillmore discusses how print automation helps brands increase their print flexibility by printing precise quantities and executing several jobs simultaneously. Paul Fillmore January 27, 2025 ![Commercial print equipment](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_Role-of-Print-Automation-in-Brands.png) ###### Share this: The stability of the paper supply chain will likely be tested during the first part of this year. The reasons for this include a decrease in the demand for uncoated paper at the tail end of 2024, along with the potential for economic tariffs on paper manufactured outside the U.S. and shipped to the states. If implemented, it’s a virtual certainty that these tariffs will challenge the paper supply chain — at least in the short-term — and result in increased prices.  This kind of volatility is problematic for brands that lean on print for their sales and marketing initiatives, but the good news is that print automation can help companies leverage the kind of print flexibility and speed that can overcome supply challenges. Let’s take a quick look at the role I believe print automation can play in faster, more flexible print. ## Compatibility with virtually any substrate The compatibility with virtually any substrate applies primarily to [Landa Nanographic® Presses](https://blog.quantumgroup.com/why-we-chose-the-landa-embracing-the-future-with-nanographic-printing-technology), but the digital, automated print nature of this type of press definitely applies when discussing the benefits of print automation in creating a more flexible print model.  With a Landa Nanographic Press, you can print on any off-the-shelf substrate, including coated and uncoated sheets and recycled paper.  The glossy, semi-glossy, or matte finishes of coated paper can be used with a variety of inks common with digital presses, including UV and specialty inks. However, because uncoated paper is rougher and more porous in nature, it’s best used with pigment inks, and the ability to transition back and forth between these ink types in successive print runs can be costly and time-consuming.  Landa Nanographic Printing Presses liberates printers from barriers inherent to traditional digital and conventional analog printing. The ability to print on any off-the-shelf substrate — coated, uncoated, treated, or untreated — helps you better adapt to and overcome the aforementioned market forces.  This enables a more flexible approach to designing and printing your project while preventing wasted time, money, and resources. Plus, this also has the potential for additional savings as you can choose the least expensive paper option that still meets your quality requirements. ## The ability to facilitate multiple jobs at once A print automation solution can print multiple jobs simultaneously on a 24/7 basis using multiple data streams. Each job can utilize different paper sizes, substrates, and inks without incurring prolonged lead times in setting up each job. What’s more, a print automation solution can leverage different levels of variable data printing and personalization based on the data available.  How does this help you create more flexible print? For transactional print, the real-time nature of print automation simplifies the process of scaling print runs on an as-needed basis. Print automation also streamlines the process of starting and pausing communications based on market forces such as new regulations or supply chain fluctuation. Being able to produce several jobs at the same time is key for [critical communications](https://blog.quantumgroup.com/yes-print-automation-can-help-optimize-your-data-security-and-compliance-efforts) applications like the healthcare and financial services industries.  A print automation solution can integrate with your customer relationship management (CRM) software or enterprise resource planning (ERP) platform to print these kinds of documents when triggered by activity in the CRM or ERP system. These events can include when a customer submits an insurance claim, or when a patient submits an online request for financial assistance in paying a medical bill.   This kind of print flexibility and productivity helps ensure documents are printed and distributed in adherence to compliance criteria.  Quantum’s experience and expertise in print automation can help simplify and streamline your print processes regardless of the application or industry. As a strategic print partner, we’re ready to deliver the highest quality print communications quickly and efficiently. [**Learn more**](https://quantumgroup.com/print-marketing-automation) **about our print automation solutions. ** ![Paul Fillmore](https://blog.quantumgroup.com/hs-fs/hubfs/Blogs/asset_paul-fillmore_250x250.png?width=200&height=200&name=asset_paul-fillmore_250x250.png) *Paul Fillmore is Quantum’s Supply Chain Manager and has more than 25 years of print industry experience. Paul’s specialization is in sheet-fed printing and he has master-level experience in litho and digital print production, estimating, planning, purchasing, and process engineering.* ## Related Posts #### [![The Comeback of the Catalog](https://blog.quantumgroup.com/hubfs/880x492-blog-catalogcomeback.png) The Comeback of the Catalog Quantum’s Senior Enterprise Business Development Manager Patrick Leonard discusses the resurgence of print catalogs as part of a sales and marketing strategy that is driven by the use of personalization and integrating digital elements in print. Learn More](https://blog.quantumgroup.com/comeback-of-the-catalog) #### [![Why Commercial Banks Are Loving Data-Driven Direct Mail](https://blog.quantumgroup.com/hubfs/blog_600x400_Quantum-April_1.png) Why Commercial Banks Are Loving Data-Driven Direct Mail Quantum's Dave Alton discusses how consumer trust in print and the need for enhanced personalization is pushing commercial banks to more frequently leverage data-driven direct mail marketing campaigns. Learn More](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail) #### [![Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Ask-These-Questions.png) Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns Quantum’s Vice President of Enterprise Business Development Cary Glitz discusses how postage costs, personalization, print-on-demand, and sustainability are key considerations in determining the effectiveness of direct mail campaigns. Learn More](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns) [![QG Logo-Vertical-Color Reverse 1](https://blog.quantumgroup.com/hs-fs/hubfs/theme-quantum-group/Branding/QG%20Logo-Vertical-Color%20Reverse%201.png?width=205&height=199&name=QG%20Logo-Vertical-Color%20Reverse%201.png)](https://blog.quantumgroup.com/) - Company - [Why Quantum Group?](https://quantumgroup.com/why-quantum-group) - [About Us](https://quantumgroup.com/about-us) - What We Do - [What We Do Overview](https://quantumgroup.com#what-we-do) - [Full-Service Commercial Print Solutions](https://quantumgroup.com/commercial-printing) - [Direct Mail and Cross Media Marketing](https://quantumgroup.com/direct-mail) - [Pulse - Marketing Technology](https://quantumgroup.com/quantum-pulse) - Contact - [Request a Quote](https://quantumgroup.com/request-a-quote) - [Let's Talk](https://quantumgroup.com/contact) Connect Copyright © 2026 Quantum Group. 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