---
title: Your 7 Step Process to Competitive Recon Bliss
description: A competitive analysis, understanding of the market, and third-party research can help companies get a leg-up on the competition in their industry.
---

[Quantum Group Blog](https://blog.quantumgroup.com)

# [Your 7 Step Process to Competitive Recon Bliss](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

 Written by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) | Feb 9, 2022 5:30:00 PM

## Tips on how to stay ahead of your competition

**1. **Research how top competitors position themselves in front of their target market, and how (note: this is not marketing)

**2. **Research the state of the industry and zones of PR control client needs to dominate public opinion versus where they dominate (this is a percentage)

**3. **Research the knowledge, or lack of knowledge, third-party credibility channels have about the company

**4. **Mathematically determine optimal public opinion awareness of the company to the existing public opinion awareness of the company

**5. **Determine the algorithm needed for PR & Marketing to change people’s views toward the company

**6. **Determine the third-party credibility channels and key influencers needed to reach the target audiences per that algorithm

**7. **Determine the content needed to convince credibility channels and key influencers to carry their messaging to the company’s target audiences

[View full post](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

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