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How Print Automation Can Help the Gaming Industry Create More Strategic, Cost-Effective Print

Feb 28, 2024 11:09:09 AM / by Quantum Marketing Team posted in personalization, printing

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The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share. 

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What Does Nanographic Printing Have to Do with Sustainability in Print?

Feb 13, 2024 9:45:20 AM / by Quantum Marketing Team posted in sustainability, printing, nanographic printing

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Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly. 

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The ABCs of Using Print in Account-Based Marketing Campaigns

Jan 23, 2024 10:26:41 AM / by Quantum Marketing Team posted in marketing strategy, printing

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The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers. 

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4 Trends in Direct Mail Marketing to Keep An Eye On

Jan 11, 2024 11:50:58 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel. 

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Yes, Print Automation Can Help Optimize Your Data Security and Compliance Efforts

Dec 15, 2023 9:49:06 AM / by Quantum Marketing Team posted in printing

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Data security and compliance has always been top of mind for companies in highly-regulated industries, or those that deal with large volumes of personal consumer data — for the former, think industries like healthcare or finance, and, for the latter, think industries like retail or ecommerce. A recent report found that 91% of Fortune 500 organizations have updated their business and operational strategies to address data security risks, and these efforts are extending beyond security and compliance in the digital space.  

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What to Know About the 2024 USPS® Promotions and Incentive Programs

Dec 8, 2023 9:42:39 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.

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How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program

Nov 20, 2023 9:31:24 AM / by Quantum Marketing Team posted in personalization, marketing strategy, printing

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A recent survey of millennials found that 3 out of 4 participants indicated that they find value in and look forward to receiving print mail. Given the importance of this demographic in a variety of industries, it’s no surprise that more marketers are incorporating direct mail campaigns into their overall marketing and communication strategy. 

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Yes, Print Automation Can Help Financial Service Providers Reach More Targeted Audiences Faster

Nov 7, 2023 9:27:09 AM / by Quantum Marketing Team posted in direct mail, personalization, printing

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Even with the growth of paperless or digital banking services, print communications still have a large part to play in how financial service providers engage with current customers and attract new customers. In fact, more than 50% of banks and credit unions expect their print volumes to remain the same in the near future.   

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Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns

Oct 24, 2023 9:30:03 AM / by Quantum Marketing Team posted in paper, marketing strategy, printing

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For today’s average consumer, engaging with brands in a single-channel format is simply not enough to move them through the sales funnel. In fact, research shows that consumers engage with brands on at least three channels before they decide to purchase a product or service. This means companies must think in a more multi-channel way when conceptualizing sales and marketing campaigns in order to create as many touch points.

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Why Insurers Should Be Thinking About Print Automation Now to Create More Strategic Print Communications in 2024

Oct 13, 2023 9:29:14 AM / by Quantum Marketing Team posted in paper, printing

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A recent look at the current state of the insurance industry found that more insurers are rapidly embracing smart digital technology platforms like AI-enabled chatbots to provide more personalized customer experiences on their websites. Today’s consumer expects custom, highly-targeted messaging that speaks to their individual wants and needs, and this is especially true when it comes to matters of insurance. 

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  • A person playing a slot machine

    How Print Automation Can Help the Gaming Industry Create More Strategic, Cost-Effective Print

    The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large...

    Read More
  • A digital printer filled with ink

    What Does Nanographic Printing Have to Do with Sustainability in Print?

    Digital presses have long been heralded for their ability to help brands meet sustainability...

    Read More
  • A pair of hands holding a stack of papers

    The ABCs of Using Print in Account-Based Marketing Campaigns

    The growth of account-based marketing (ABM) campaigns during the last few years has opened up some...

    Read More
  •  A pair of hands wrapping a rubber band around a stack of papers

    4 Trends in Direct Mail Marketing to Keep An Eye On

    Direct mail is not dead — in fact, this print marketing communication form is very much alive and...

    Read More
  • An energy bill envelope

    Yes, Print Automation Can Help Optimize Your Data Security and Compliance Efforts

    Data security and compliance has always been top of mind for companies in highly-regulated...

    Read More
  • Mail packaging and packing tape

    What to Know About the 2024 USPS® Promotions and Incentive Programs

    The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the...

    Read More
  • A pair of hands holdings a USPS brochure

    How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program

    A recent survey of millennials found that 3 out of 4 participants indicated that they find value in...

    Read More
  • A UW 23 unwinder printing envelopes

    Yes, Print Automation Can Help Financial Service Providers Reach More Targeted Audiences Faster

    Even with the growth of paperless or digital banking services, print communications still have a...

    Read More
  • Commercial press printing sales and marketing collateral

    Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns

    For today’s average consumer, engaging with brands in a single-channel format is simply not enough...

    Read More
  • Man flipping through documents

    Why Insurers Should Be Thinking About Print Automation Now to Create More Strategic Print Communications in 2024

    A recent look at the current state of the insurance industry found that more insurers are rapidly...

    Read More