The choice between offset vs. digital print is one that marketers have to weigh when deciding the right print technology for producing print collateral. Depending on the job, factors like print run, cost, production time, and quality usually tip the scale into the offset or digital camp, but the introduction and development of Nanographic Printing® can help marketers experience the benefits of digital print technology with the added value proposition of achieving even more efficient economies of scale.
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Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028.
According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year.
A recent study found that 80% of print material like direct mailers are engaged with by consumers, and the same study found that 79% of consumers act on direct mail marketing immediately. These two insights about the effectiveness of print sales and marketing collateral make direct mail marketing a potentially powerful method of outreach as nonprofits look for ways to increase the response rate and ROI of their fundraising campaigns.
A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.
MORTON GROVE, IL – Quantum Group is pleased to announce the appointment of Michelle Weir as the new Senior Account Manager for Print Innovation. This strategic move underscores our commitment to driving innovation across the commercial print industry.
Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.
Technology allows us to use our phones to watch movies, order everything from couches to cookies, and even work with people all over the world, which might lead you to believe that direct mail is being left in the dust with the dinosaurs.
The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share.
Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly.
