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A recent Printing Impressions article by Paul Bobnak makes a compelling case for print's enduring value in our digital, AI-driven world.
"Print is about trust and continuity," writes Bobnak. "A book, brochure, sign, or direct mail piece creates physical proof of a message or story that you're communicating. Whether it's from the 1790s, the 1990s, or today, it doesn't need a power supply or format conversion to be held in your hands, read, and acted upon."
This "acted upon" aspect is particularly important for travel companies. Travel is a personal and oftentimes aspirational pursuit, and print can be a powerful tool in enticing travelers to complete bookings. I’ve seen firsthand how the right print marketing strategies can help travel companies increase bookings, generate revenue, and turn one-time customers into true brand advocates.
Integrating digital elements into print marketing — postcards, flyers, brochures, and catalogs — creates a more immersive, interactive traveler experience that makes these pieces more valuable and relevant. These digital components also enable you to communicate complex ideas and detailed messaging that won't fit on a flyer or postcard.
These digital integrations include QR codes, PURLs, voice-activated calls-to-action, and near-field communication (NFC). Each creates a seamless multi-channel experience that makes it fast and easy for travelers to complete bookings, upgrade accommodations, or adjust plans for scheduling conflicts.
For example, you could create a mini-brochure of tropical vacation packages featuring a QR code that launches a website page with a special discount for completing a booking in a certain window of time. Streamlining and simplifying the booking process — especially if it can be completed on a mobile device or smartphone — in this way helps increase the likelihood your ideal traveler locks in their accommodations, generating revenue and growth.
Digital integrations like this also allow you to easily track the ROI on your marketing campaigns. Every interaction — from video views and QR code scans to basic website visits — gives you more data on the effectiveness of your campaign and how you can maximize your marketing spend in the future.
The buying journey for today’s traveler is rarely linear. Travelers usually research multiple companies and seek actual customer reviews before booking. Staying visible throughout each phase of the buying journey is key to boosting bookings, and triggered direct mailers offer a fast, efficient way to convert interest into reservations.
Integrating your CRM with a print automation solution lets you trigger personalized mailers based on actions like online account creation, trip itinerary building, or vacation package inquiries.
Triggered mailings deliver two key benefits. First, they streamline custom offers to capitalize on interest before it fades. Second, CRM integration enables hyper-targeted messaging that reaches the right traveler at the right moment.
Hyperpersonalized print is no longer optional for travel companies — it's essential for driving booking, and travel companies that can tap into timely, personalized marketing materials stand to see an increase in bookings.
The 2026 USPS® postage discounts and Mail Growth Incentive (MGI) can help travel companies significantly reduce postage costs by taking a more strategic approach to direct mail — in fact, we’ve helped companies across a variety of industries discover a more cost-effective way to harness the power of direct mail.
Travel is a highly visual medium. Travelers want to get a strong sense of a destination before booking. While digital marketing certainly feeds this desire, print's tactile nature and the trust consumers place in it, making high-value brochures and catalogs extremely effective.
High-value print materials like full-color, multi-spread brochures and catalogs that create a more immersive and premium consumer experience. Incorporating perforation into a brochure to create a detachable panel that can serve as a reminder to take advantage of a special offer by a specified date enhances the interactivity while also giving your target a traveler a useful, relevant takeaway to keep the offer and your brand top-of-mind.
Similarly, incorporating unique finishing techniques to simulate island destination textures like sand on a beach can capture your traveler’s imagination and attention, making it more likely that they engage with your brochure on a deeper level. And this level of engagement can play a key role in travelers completing or upgrading bookings.
As a strategic print partner that specializes in fast, efficient, and high-quality print, Quantum can help travel companies create engaging, cost-effective print marketing materials that help you turn contacts into customers. Our expertise in full-service commercial print and direct mail marketing can help you produce the kind of print that increases bookings and helps grow your business. Tell us about your next project and we’ll get started.