Pop the cork, it is finally 2021! It is time for our Q1 Paper and Trend Analysis. This month we will be looking at forecast revisions in the wake of the vaccine rollout and what that may mean for buyers and their supply chains. The increases we discussed in Q4 will materialize as the mills start to make pricing moves. We will look at what some intelligent folks are saying about B2B and the new role of digital. Finally, as always, I will bring you up to date on sustainability.