Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028.
According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year.
A recent study found that 80% of print material like direct mailers are engaged with by consumers, and the same study found that 79% of consumers act on direct mail marketing immediately. These two insights about the effectiveness of print sales and marketing collateral make direct mail marketing a potentially powerful method of outreach as nonprofits look for ways to increase the response rate and ROI of their fundraising campaigns.
Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.
The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share.
A recent survey of millennials found that 3 out of 4 participants indicated that they find value in and look forward to receiving print mail. Given the importance of this demographic in a variety of industries, it’s no surprise that more marketers are incorporating direct mail campaigns into their overall marketing and communication strategy.
Even with the growth of paperless or digital banking services, print communications still have a large part to play in how financial service providers engage with current customers and attract new customers. In fact, more than 50% of banks and credit unions expect their print volumes to remain the same in the near future.
A recent study found that 82% of those surveyed trust print advertising over any other communication channel. Additionally, a related survey revealed that 79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels.
It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.
