MAIN TAKEAWAYS:

• The USPS^® Mail Growth Incentive (MGI) offers eligible mailers a postage discount of up to 30% on additional mail volume over the previous year. 
• Registration for the 2026 MGI runs from March 2026 to May 2026. 
• Companies have through December of 2026 to surpass an established mail volume threshold to be eligible for postage savings. 
• The 2026 USPS postal promotions offer additional postage discounts for direct mailers that incorporate elements like digital technology or sensory components.

MAIN TAKEAWAYS:

• Optimizing direct mailers for insurance marketers comes down to reducing mailing costs and cost per acquisition (CPA).
• Data-driven, triggered mailers that incorporate digital integrations can be effective in driving increased response rates and reducing CPA.
• The USPS^® offers a variety of postage discounts for mailers that meet certain criteria. 

Health and wellness brands leverage direct mail marketing for a range of purposes, from promoting new programs or services to more transactional mailers in the form invoices, account statements, or explanations of benefits (EOBs). The volume of direct mail these brands produce annually makes cost reduction and boosting ROI essential in helping health and wellness companies be as agile and competitive as possible in a crowded market. 

B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns. 

For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.¹ 

We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.¹ 

Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.