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Why Casino and Gaming Brands Should Bet Big on Direct Mail

May 24, 2024 11:10:50 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028. 

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Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition

May 17, 2024 8:46:19 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year. 

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3 Ways Print Automation Can Help Nonprofit Organizations Optimize Their Print Marketing Budgets

Apr 29, 2024 10:03:07 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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A recent study found that 80% of print material like direct mailers are engaged with by consumers, and the same study found that 79% of consumers act on direct mail marketing immediately. These two insights about the effectiveness of print sales and marketing collateral make direct mail marketing a potentially powerful method of outreach as nonprofits look for ways to increase the response rate and ROI of their fundraising campaigns. 

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Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

Apr 18, 2024 10:27:04 AM / by Quantum Marketing Team posted in direct mail, sustainability, marketing strategy

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A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.

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How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales

Mar 26, 2024 9:34:55 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy

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Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.

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How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns

Mar 12, 2024 9:24:04 AM / by Quantum Marketing Team posted in direct mail

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Technology allows us to use our phones to watch movies, order everything from couches to cookies, and even work with people all over the world, which might lead you to believe that direct mail is being left in the dust with the dinosaurs.

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4 Trends in Direct Mail Marketing to Keep An Eye On

Jan 11, 2024 11:50:58 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel. 

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What to Know About the 2024 USPS® Promotions and Incentive Programs

Dec 8, 2023 9:42:39 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.

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Yes, Print Automation Can Help Financial Service Providers Reach More Targeted Audiences Faster

Nov 7, 2023 9:27:09 AM / by Quantum Marketing Team posted in direct mail, personalization, printing

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Even with the growth of paperless or digital banking services, print communications still have a large part to play in how financial service providers engage with current customers and attract new customers. In fact, more than 50% of banks and credit unions expect their print volumes to remain the same in the near future.   

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Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns

Aug 18, 2023 11:09:11 AM / by Quantum Marketing Team posted in direct mail, printing

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Print automation for direct mail marketing helps companies execute strategic, highly-targeted campaigns that leverage the power of print to engage and drive customers to act. But print automation also makes it easier for marketers to understand the ROI of their direct mail campaigns in order to better allocate print marketing dollars and resources. 

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  • A casino

    Why Casino and Gaming Brands Should Bet Big on Direct Mail

    Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial...

    Read More
  • Stacks of mail on a conveyor

    Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition

    According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, the U.S....

    Read More
  • A personal reading mail

    3 Ways Print Automation Can Help Nonprofit Organizations Optimize Their Print Marketing Budgets

    A recent study found that 80% of print material like direct mailers are engaged with by consumers,...

    Read More
  • A roll of paper fed through a printer

    Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

    A recent report found that 73% of consumers still prefer direct mail over digital ads because of...

    Read More
  • A stack of catalogs

    How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales

    Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would...

    Read More
  • A person using their phone to scan a QR code

    How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns

    Technology allows us to use our phones to watch movies, order everything from couches to cookies,...

    Read More
  •  A pair of hands wrapping a rubber band around a stack of papers

    4 Trends in Direct Mail Marketing to Keep An Eye On

    Direct mail is not dead — in fact, this print marketing communication form is very much alive and...

    Read More
  • Mail packaging and packing tape

    What to Know About the 2024 USPS® Promotions and Incentive Programs

    The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the...

    Read More
  • A UW 23 unwinder printing envelopes

    Yes, Print Automation Can Help Financial Service Providers Reach More Targeted Audiences Faster

    Even with the growth of paperless or digital banking services, print communications still have a...

    Read More
  • Print Machine

    Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns

    Print automation for direct mail marketing helps companies execute strategic, highly-targeted...

    Read More