For today’s average consumer, engaging with brands in a single-channel format is simply not enough to move them through the sales funnel. In fact, research shows that consumers engage with brands on at least three channels before they decide to purchase a product or service. This means companies must think in a more multi-channel way when conceptualizing sales and marketing campaigns in order to create as many touch points.

A recent look at the current state of the insurance industry found that more insurers are rapidly embracing smart digital technology platforms like AI-enabled chatbots to provide more personalized customer experiences on their websites. Today’s consumer expects custom, highly-targeted messaging that speaks to their individual wants and needs, and this is especially true when it comes to matters of insurance. 

Quantum's 2021 Second Quarter Paper & Trend Analysis - Cautiously Optimistic

Spring brings rapid change, and this quarter’s Q2 Outlook is no stranger to it.  We will summarize the variety of challenges facing procurement in the print marketplace (surprise hint: it’s just not paper!).  Also in this month’s report:  Big wins for Quantum and myself personally as we earned 13 Great Lakes Graphics Association - Graphics Excellence Awards (GEA) contest, including multiple Best of Category and Division awards.

Pop the cork, it is finally 2021! It is time for our Q1 Paper and Trend Analysis. This month we will be looking at forecast revisions in the wake of the vaccine rollout and what that may mean for buyers and their supply chains. The increases we discussed in Q4 will materialize as the mills start to make pricing moves. We will look at what some intelligent folks are saying about B2B and the new role of digital. Finally, as always, I will bring you up to date on sustainability.