MAIN TAKEAWAYS:
MAIN TAKEAWAYS:
- The USPS® Mail Growth Incentive (MGI) offers eligible mailers a postage discount of up to 30% on additional mail volume over the previous year.
- Registration for the 2026 MGI runs from March 2026 to May 2026.
- Companies have through December of 2026 to surpass an established mail volume threshold to be eligible for postage savings.
- The 2026 USPS postal promotions offer additional postage discounts for direct mailers that incorporate elements like digital technology or sensory components.
- The future of AI in print means faster and more efficient pre-production processes
- AI can produce hyperpersonalized print using large sets of customer data
- AI in print can help extend the lifespan of equipment by proactive maintenance
- AI in print means more precise, detailed quality control
It would be a stretch to say that AI is revolutionizing the commercial print space. Rather than upending what’s been proven to work, this new technology will enhance and accelerate print processes — and the customer experience by extension — in ways that many of us print industry veterans have wanted for some time.
- Personalized, targeted print materials can be effectively in helping insurance create a more satisfying customer experience built on trust
- Print gives insurance companies a more human communication touchpoint that today’s consumers still want and value
- Improving the customer experience through print opens up avenues for insurance companies to cros-sell or upsell related products and services
The recent increase in chief experience officer (CXO) roles paints a clear picture about the importance companies are putting on customer experience — this is especially critical for insurance brands, as a human element across all touchpoints is key in creating a positive customer experience based on care and trust.
Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.
For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1
We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients.