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The Latest News from Quantum Group

The ABCs of Using Print in Account-Based Marketing Campaigns

Jan 23, 2024 10:26:41 AM / by Quantum Marketing Team posted in marketing strategy, printing

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The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers. 

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4 Trends in Direct Mail Marketing to Keep An Eye On

Jan 11, 2024 11:50:58 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel. 

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What to Know About the 2024 USPS® Promotions and Incentive Programs

Dec 8, 2023 9:42:39 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing

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The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.

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How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program

Nov 20, 2023 9:31:24 AM / by Quantum Marketing Team posted in personalization, marketing strategy, printing

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A recent survey of millennials found that 3 out of 4 participants indicated that they find value in and look forward to receiving print mail. Given the importance of this demographic in a variety of industries, it’s no surprise that more marketers are incorporating direct mail campaigns into their overall marketing and communication strategy. 

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Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns

Oct 24, 2023 9:30:03 AM / by Quantum Marketing Team posted in paper, marketing strategy, printing

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For today’s average consumer, engaging with brands in a single-channel format is simply not enough to move them through the sales funnel. In fact, research shows that consumers engage with brands on at least three channels before they decide to purchase a product or service. This means companies must think in a more multi-channel way when conceptualizing sales and marketing campaigns in order to create as many touch points.

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How to Use Print-on-Demand for Real World Applications

Mar 20, 2023 12:07:05 PM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy, printing

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A recent study found that 82% of those surveyed trust print advertising over any other communication channel. Additionally, a related survey revealed that 79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels.

It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.

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4 Ways to Increase the Sustainability of Your Print Marketing

Feb 24, 2023 11:45:00 AM / by Paul Fillmore posted in sustainability, marketing strategy, nanographic printing

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Sustainability in print means something drastically different today than it did just a few years ago. What this difference looks like is exactly what Quantum Group’s Supply Chain Manager Paul Fillmore found himself wrestling with in the latest issue of LeadingPRINT. 

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Your 7 Step Process to Competitive Recon Bliss

Feb 9, 2022 11:30:00 AM / by Quantum Marketing Team posted in marketing strategy

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Tips on how to stay ahead of your competition

1. Research how top competitors position themselves in front of their target market, and how (note: this is not marketing)

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Ready, Set, Grow

Jul 14, 2021 1:19:00 PM / by Quantum Marketing Team posted in direct mail, marketing strategy

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Primary Strategies Marketers Are Using to Fuel Growth

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The Content Challenge

Jun 9, 2021 3:30:33 PM / by Joe Holleman posted in direct mail, marketing strategy

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The Struggle B2B Marketers Are Facing With Their Content Marketing

What content will resonate with the customer? How long will it take to create? And how does the pandemic play into all of it? Marketers everywhere are mulling over their content strategies. However, only one in four marketers cite pandemic-related issues as their biggest challenge, according to the “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report by the Content Marketing Institute and MarketingProfs.

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  • A pair of hands holding a stack of papers

    The ABCs of Using Print in Account-Based Marketing Campaigns

    The growth of account-based marketing (ABM) campaigns during the last few years has opened up some...

    Read More
  •  A pair of hands wrapping a rubber band around a stack of papers

    4 Trends in Direct Mail Marketing to Keep An Eye On

    Direct mail is not dead — in fact, this print marketing communication form is very much alive and...

    Read More
  • Mail packaging and packing tape

    What to Know About the 2024 USPS® Promotions and Incentive Programs

    The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the...

    Read More
  • A pair of hands holdings a USPS brochure

    How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program

    A recent survey of millennials found that 3 out of 4 participants indicated that they find value in...

    Read More
  • Commercial press printing sales and marketing collateral

    Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns

    For today’s average consumer, engaging with brands in a single-channel format is simply not enough...

    Read More
  • Two people looking at brochures

    How to Use Print-on-Demand for Real World Applications

    A recent study found that 82% of those surveyed trust print advertising over any other...

    Read More
  • Press operator working on commercial printing press

    4 Ways to Increase the Sustainability of Your Print Marketing

    Sustainability in print means something drastically different today than it did just a few years...

    Read More
  • Your 7 Step Process to Competitive Recon Bliss

    Tips on how to stay ahead of your competition 1. Research how top competitors position themselves...

    Read More
  • Artist rendering of an office space

    Ready, Set, Grow

    Primary Strategies Marketers Are Using to Fuel Growth

    Read More
  • Artist rendering of a typewriter

    The Content Challenge

    The Struggle B2B Marketers Are Facing With Their Content Marketing What content will resonate with...

    Read More