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The Latest News from Quantum Group

How Nanographic Printing Can Help Marketers Create More Cost-Effective Print Collateral

Jun 28, 2024 10:17:49 AM / by Quantum Marketing Team posted in sustainability, nanographic printing

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The choice between offset vs. digital print is one that marketers have to weigh when deciding the right print technology for producing print collateral. Depending on the job, factors like print run, cost, production time, and quality usually tip the scale into the offset or digital camp, but the introduction and development of Nanographic Printing® can help marketers experience the benefits of digital print technology with the added value proposition of achieving even more efficient economies of scale. 

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Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

Apr 18, 2024 10:27:04 AM / by Quantum Marketing Team posted in direct mail, sustainability, marketing strategy

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A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.

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What Does Nanographic Printing Have to Do with Sustainability in Print?

Feb 13, 2024 9:45:20 AM / by Quantum Marketing Team posted in sustainability, printing, nanographic printing

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Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly. 

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How Print Automation Can Help Increase the Sustainability of Your Commercial Print Needs

Sep 28, 2023 10:26:24 AM / by Quantum Marketing Team posted in sustainability, printing

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It’s no secret that sustainability is top of mind for companies across nearly every industry. In fact, a recent study found that 65% of companies rank sustainability as one of the most important issues to address in their short and mid-term planning. While the direct impact of a more eco-friendly business model is helping to protect the environment, there are a number of other benefits for companies in focusing on more sustainable practices. 

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How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications

Aug 25, 2023 9:56:17 AM / by Quantum Marketing Team posted in sustainability, printing

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It would be an understatement to say that the healthcare industry is invested in print. For example, research shows that the average 1,500-bed hospital prints more than 8 million pages per month. What’s more, even in the age of paperless billing and electronic health records (EHRs), more than 50% of consumers still prefer to receive print copies of critical customer communications like billing statements, account summaries, and medical records

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5 Ways to Make Your Direct Mail Campaigns More Sustainable

May 24, 2023 9:00:00 AM / by Quantum Marketing Team posted in direct mail, sustainability

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We know that direct mail campaigns can be an extremely effective way of connecting with customers. However, the need to meet specific sustainability benchmarks across nearly every industry can muddy the waters in terms of incorporating direct mail campaigns into a larger print marketing strategy. 

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4 Ways to Increase the Sustainability of Your Print Marketing

Feb 24, 2023 11:45:00 AM / by Paul Fillmore posted in sustainability, marketing strategy, nanographic printing

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Sustainability in print means something drastically different today than it did just a few years ago. What this difference looks like is exactly what Quantum Group’s Supply Chain Manager Paul Fillmore found himself wrestling with in the latest issue of LeadingPRINT. 

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Good News: Now You Can Print On Any Substrate

Jan 23, 2023 11:00:00 AM / by Quantum Marketing Team posted in sustainability, nanographic printing

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Almost every digital print platform has some limitations with media compatibility and whether some level of pretreatment is required before the substrate goes to print. This can create significant challenges during the print process, because it means that unexpected paper issues can easily extend production time or increase costs. 

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Paul’s Perspective Paper & Trend Analysis

Jan 27, 2021 2:42:23 PM / by Paul Fillmore posted in paper, sustainability

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Pop the cork, it is finally 2021! It is time for our Q1 Paper and Trend Analysis. This month we will be looking at forecast revisions in the wake of the vaccine rollout and what that may mean for buyers and their supply chains. The increases we discussed in Q4 will materialize as the mills start to make pricing moves. We will look at what some intelligent folks are saying about B2B and the new role of digital. Finally, as always, I will bring you up to date on sustainability.

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  • Landa printer

    How Nanographic Printing Can Help Marketers Create More Cost-Effective Print Collateral

    The choice between offset vs. digital print is one that marketers have to weigh when deciding the...

    Read More
  • A roll of paper fed through a printer

    Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI

    A recent report found that 73% of consumers still prefer direct mail over digital ads because of...

    Read More
  • A digital printer filled with ink

    What Does Nanographic Printing Have to Do with Sustainability in Print?

    Digital presses have long been heralded for their ability to help brands meet sustainability...

    Read More
  • Rolling paper printer

    How Print Automation Can Help Increase the Sustainability of Your Commercial Print Needs

    It’s no secret that sustainability is top of mind for companies across nearly every industry. In...

    Read More
  • stethoscope on paper

    How Integrating Automated Print Can Help Healthcare Companies Optimize Their Customer Communications

    It would be an understatement to say that the healthcare industry is invested in print. For...

    Read More
  • Mail packaging

    5 Ways to Make Your Direct Mail Campaigns More Sustainable

    We know that direct mail campaigns can be an extremely effective way of connecting with customers....

    Read More
  • Press operator working on commercial printing press

    4 Ways to Increase the Sustainability of Your Print Marketing

    Sustainability in print means something drastically different today than it did just a few years...

    Read More
  • Hair style magazine on printing press

    Good News: Now You Can Print On Any Substrate

    Almost every digital print platform has some limitations with media compatibility and whether some...

    Read More
  • Red text beneath a pull-back paper panel

    Paul’s Perspective Paper & Trend Analysis

    Pop the cork, it is finally 2021! It is time for our Q1 Paper and Trend Analysis. This month we...

    Read More