Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.

Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels.