MAIN TAKEAWAYS:
MAIN TAKEAWAYS:
- The future of AI in print means faster and more efficient pre-production processes
- AI can produce hyperpersonalized print using large sets of customer data
- AI in print can help extend the lifespan of equipment by proactive maintenance
- AI in print means more precise, detailed quality control
It would be a stretch to say that AI is revolutionizing the commercial print space. Rather than upending what’s been proven to work, this new technology will enhance and accelerate print processes — and the customer experience by extension — in ways that many of us print industry veterans have wanted for some time.
What motivates a repeat purchase from a brand? While quality matters, loyalty is often driven by added value — exclusive discounts, perks, or rewards — that enhances the customer experience. Loyalty programs not only reward customers but also boost brand performance. And when it comes to marketing those programs effectively, print stands out as a powerful, underutilized tool.
For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1
We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients.
The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1
Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.