MAIN POINTS:

• Triggered direct mail is a form of automated direct mail marketing that sends print marketing material to contacts based on a specific action or event.
• The benefits of triggered direct mail include creating more timely, personalized, and streamlined direct mail marketing.
• Quantum has decades of experience in helping marketers integrate their CRM with a print automation solution based on any number of triggers.

MAIN TAKEAWAYS:

• Print marketing materials are the kind of tactile touchpoint travel companies need to boost bookings.
• Digital integrations, triggered mailers, and high-value print materials can help travel companies connect with travelers in ways that drive increased bookings.
• As an experienced full-service commercial print and direct mail marketing partner, Quantum can help travel companies streamline the production of cost-effective print marketing materials.

MAIN TAKEAWAYS:

• Optimizing direct mailers for insurance marketers comes down to reducing mailing costs and cost per acquisition (CPA).
• Data-driven, triggered mailers that incorporate digital integrations can be effective in driving increased response rates and reducing CPA.
• The USPS^® offers a variety of postage discounts for mailers that meet certain criteria. 

Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.

What motivates a repeat purchase from a brand? While quality matters, loyalty is often driven by added value — exclusive discounts, perks, or rewards — that enhances the customer experience. Loyalty programs not only reward customers but also boost brand performance. And when it comes to marketing those programs effectively, print stands out as a powerful, underutilized tool.

For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.¹ 

We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.¹