MAIN TAKEAWAYS:
From Policy Packets to Statements: How to Streamline Insurance Printing
Oct 1, 2025 2:58:25 PM / by Jeff Musich posted in printing
What Does Artificial Intelligence Mean for the Future of Print?
Sep 12, 2025 1:44:12 PM / by Hemant Srivastava posted in personalization, printing
- The future of AI in print means faster and more efficient pre-production processes
- AI can produce hyperpersonalized print using large sets of customer data
- AI in print can help extend the lifespan of equipment by proactive maintenance
- AI in print means more precise, detailed quality control
It would be a stretch to say that AI is revolutionizing the commercial print space. Rather than upending what’s been proven to work, this new technology will enhance and accelerate print processes — and the customer experience by extension — in ways that many of us print industry veterans have wanted for some time.
How Insurance Companies Are Using Print to Improve the Customer Experience
Jul 18, 2025 12:29:37 PM / by Patrick Leonard posted in printing
- Personalized, targeted print materials can be effectively in helping insurance create a more satisfying customer experience built on trust
- Print gives insurance companies a more human communication touchpoint that today’s consumers still want and value
- Improving the customer experience through print opens up avenues for insurance companies to cros-sell or upsell related products and services
The recent increase in chief experience officer (CXO) roles paints a clear picture about the importance companies are putting on customer experience — this is especially critical for insurance brands, as a human element across all touchpoints is key in creating a positive customer experience based on care and trust.
The Benefits of a Digital Marketing Storefront in Creating More Cost-Effective Print
Jun 27, 2025 9:07:27 AM / by Michelle Weir posted in marketing strategy, printing
Maintaining control over a diverse catalog of marketing materials — brochures, postcards, signage, business cards, and direct mail — is a challenge. Without centralized oversight, brands risk costly reprints due to brand inconsistencies, outdated information, or off-brand customization. These inefficiencies often go unnoticed until budgets are exceeded and campaign timelines are missed.
Why Commercial Banks Are Loving Data-Driven Direct Mail
Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing
For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1
These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI
Apr 7, 2025 10:44:59 AM / by Michelle Weir posted in direct mail, personalization, marketing strategy, printing
We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients.
The Comeback of the Catalog
Mar 25, 2025 11:16:06 AM / by Patrick Leonard posted in direct mail, personalization, marketing strategy, printing
The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1
Why Print Marketing Matters More than Ever for Franchise Brands
Feb 20, 2025 9:11:28 AM / by Cary Giltz posted in direct mail, personalization, marketing strategy, printing
Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.
Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns
Jan 31, 2025 11:18:22 AM / by Cary Giltz posted in direct mail, personalization, marketing strategy, printing
Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels.