For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.¹ 

We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example,  70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.¹ 

Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.

Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels. 

The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share. 

Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing^®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly. 

The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers. 

Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel.