• Personalized, targeted print materials can be effectively in helping insurance create a more satisfying customer experience built on trust
• Print gives insurance companies a more human communication touchpoint that today’s consumers still want and value 
• Improving the customer experience through print opens up avenues for insurance companies to cros-sell or upsell related products and services

The recent increase in chief experience officer (CXO) roles paints a clear picture about the importance companies are putting on customer experience — this is especially critical for insurance brands, as a human element across all touchpoints is key in creating a positive customer experience based on care and trust.

What motivates a repeat purchase from a brand? While quality matters, loyalty is often driven by added value — exclusive discounts, perks, or rewards — that enhances the customer experience. Loyalty programs not only reward customers but also boost brand performance. And when it comes to marketing those programs effectively, print stands out as a powerful, underutilized tool.

The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.¹