Dave Alton


Recent Posts

These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns

Jun 30, 2025 2:35:31 PM / by Dave Alton posted in direct mail

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B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns. 

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Why Commercial Banks Are Loving Data-Driven Direct Mail

Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing

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For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1 

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