B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns.
Dave Alton
Recent Posts
These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns
Jun 30, 2025 2:35:31 PM / by Dave Alton posted in direct mail
Why Commercial Banks Are Loving Data-Driven Direct Mail
Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing
For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1