Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.
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A recent study found that 82% of those surveyed trust print advertising over any other communication channel. Additionally, a related survey revealed that 79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels.
It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.
The insurance industry is one that’s predicated on print. Even as many other industries make the transition to digital channels for transactional documents like account overviews and statements, it makes sense that insurers continue to rely on print communications as almost 75% of consumers prefer print for things like bills or invoices; and more than one-third of those surveyed are more favorable toward print specifically for insurance information.
Almost every digital print platform has some limitations with media compatibility and whether some level of pretreatment is required before the substrate goes to print. This can create significant challenges during the print process, because it means that unexpected paper issues can easily extend production time or increase costs.
Do you have what it takes to propel your organization to the top? Take a look at these tips from the “2022 Digital Trends” report from Adobe and Econsultancy:
Tips on how to stay ahead of your competition
1. Research how top competitors position themselves in front of their target market, and how (note: this is not marketing)
See what the experts are saying
From postcards to signage to web design, change is here. See what trends Venngage Inc. says will be the latest and greatest this year:
Top Challenges Facing Creative Teams
Creative teams can take a bow. In the “2021 Creative Management Report,” 93% of respondents said that creative content is important to the success of their organization’s key objectives. The report, published by inMotionNow and InSource for the fourth year, combines survey results from over 400 marketing and creative professionals with insights and best practices from industry leaders. Businesses are increasingly recognizing that creative content sets them apart, yet fewer resources and higher demands have put creatives through a tailspin. See what challenges creatives are facing:
