---
title: Quantum Group Blog | direct mail (2)
description: direct mail | Stay up-to-date with the latest news from Quantum Group. (2)
---

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[![](https://blog.quantumgroup.com/hubfs/07_880x492_Quantum-Blog_ROIDirectMail.png)](https://blog.quantumgroup.com/these-performance-metrics-can-help-you-determine-the-roi-of-your-direct-mail-campaigns)

## [These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns](https://blog.quantumgroup.com/these-performance-metrics-can-help-you-determine-the-roi-of-your-direct-mail-campaigns)

 Jun 30, 2025 2:35:31 PM / by [Dave Alton](https://blog.quantumgroup.com/author/dave-alton) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail)

[0 Comments](https://blog.quantumgroup.com/these-performance-metrics-can-help-you-determine-the-roi-of-your-direct-mail-campaigns#comments-listing)

B2B companies are increasingly reconsidering their digital-first mentality for sales and marketing campaigns in favor of the tactile appeal of direct mail marketing. The challenge for many brands with incorporating direct mail into a larger marketing strategy is knowing how to measure the success of their campaigns. 

[Read More](https://blog.quantumgroup.com/these-performance-metrics-can-help-you-determine-the-roi-of-your-direct-mail-campaigns)

[![](https://blog.quantumgroup.com/hubfs/blog_600x400_Quantum-April_1.png)](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail)

## [Why Commercial Banks Are Loving Data-Driven Direct Mail](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail)

 Apr 11, 2025 1:24:35 PM / by [Dave Alton](https://blog.quantumgroup.com/author/dave-alton) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail#comments-listing)

For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing [brand recognition and customer acquisition](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition). For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1 

[Read More](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail)

[![](https://blog.quantumgroup.com/hubfs/asset_600x400_Quantum-March-Blog-2.webp)](https://blog.quantumgroup.com/these-strategies-can-help-real-estate-brokers-and-agents-increase-their-print-marketing-roi)

## [These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI](https://blog.quantumgroup.com/these-strategies-can-help-real-estate-brokers-and-agents-increase-their-print-marketing-roi)

 Apr 7, 2025 10:44:59 AM / by [Michelle Weir](https://blog.quantumgroup.com/author/michelle-weir) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/these-strategies-can-help-real-estate-brokers-and-agents-increase-their-print-marketing-roi#comments-listing)

We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients. 

[Read More](https://blog.quantumgroup.com/these-strategies-can-help-real-estate-brokers-and-agents-increase-their-print-marketing-roi)

[![](https://blog.quantumgroup.com/hubfs/880x492-blog-catalogcomeback.png)](https://blog.quantumgroup.com/comeback-of-the-catalog)

## [The Comeback of the Catalog](https://blog.quantumgroup.com/comeback-of-the-catalog)

 Mar 25, 2025 11:16:06 AM / by [Patrick Leonard](https://blog.quantumgroup.com/author/patrick-leonard) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/comeback-of-the-catalog#comments-listing)

The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1 

[Read More](https://blog.quantumgroup.com/comeback-of-the-catalog)

[![](https://blog.quantumgroup.com/hubfs/asset_02A_600x400_Quantum-Blog-2.png)](https://blog.quantumgroup.com/why-print-marketing-matters-more-than-ever-for-franchise-brands)

## [Why Print Marketing Matters More than Ever for Franchise Brands](https://blog.quantumgroup.com/why-print-marketing-matters-more-than-ever-for-franchise-brands)

 Feb 20, 2025 9:11:28 AM / by [Cary Giltz](https://blog.quantumgroup.com/author/cary-giltz) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/why-print-marketing-matters-more-than-ever-for-franchise-brands#comments-listing)

Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.

[Read More](https://blog.quantumgroup.com/why-print-marketing-matters-more-than-ever-for-franchise-brands)

[![](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Ask-These-Questions.png)](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns)

## [Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns)

 Jan 31, 2025 11:18:22 AM / by [Cary Giltz](https://blog.quantumgroup.com/author/cary-giltz) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns#comments-listing)

Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels. 

[Read More](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns)

[![](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_Role-of-Print-Automation-in-Brands.png)](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible)

## [The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible)

 Jan 27, 2025 9:56:33 AM / by [Paul Fillmore](https://blog.quantumgroup.com/author/paul-fillmore) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible#comments-listing)

The stability of the paper supply chain will likely be tested during the first part of this year. The reasons for this include a decrease in the demand for uncoated paper at the tail end of 2024, along with the potential for economic tariffs on paper manufactured outside the U.S. and shipped to the states. If implemented, it’s a virtual certainty that these tariffs will challenge the paper supply chain — at least in the short-term — and result in increased prices. 

This kind of volatility is problematic for brands that lean on print for their sales and marketing initiatives, but the good news is that print automation can help companies leverage the kind of print flexibility and speed that can overcome supply challenges. Let’s take a quick look at the role I believe print automation can play in faster, more flexible print.

[Read More](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible)

[![](https://blog.quantumgroup.com/hubfs/05_600x400_Quantum-Blog_Gaming-Casino-Direct-Mail.png)](https://blog.quantumgroup.com/why-casino-and-gaming-brands-should-bet-big-on-direct-mail)

## [Why Casino and Gaming Brands Should Bet Big on Direct Mail](https://blog.quantumgroup.com/why-casino-and-gaming-brands-should-bet-big-on-direct-mail)

 May 24, 2024 11:10:50 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/why-casino-and-gaming-brands-should-bet-big-on-direct-mail#comments-listing)

Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual [record of $66.5 billion](https://www.americangaming.org/resources/aga-commercial-gaming-revenue-tracker/), and the online gaming and betting market is estimated to grow to an [astounding $144.4 billion](https://www.zionmarketresearch.com/report/online-gambling-betting-market) by 2028. 

[Read More](https://blog.quantumgroup.com/why-casino-and-gaming-brands-should-bet-big-on-direct-mail)

[![](https://blog.quantumgroup.com/hubfs/05_400x600_Quantum-Blog_Personalized-Print-Key-Customer-Loyalty.png)](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition)

## [Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition)

 May 17, 2024 8:46:19 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition#comments-listing)

According to the [American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker](https://www.americangaming.org/resources/aga-commercial-gaming-revenue-tracker/), the U.S. commercial gaming revenue hit an annual record of $66.5 billion in 2023. And as of February 2024, commercial gaming revenue totaled $11.46 billion — almost 7% greater than at the same time last year. 

[Read More](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition)

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The Latest News from Quantum Group

#### [![These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns](https://blog.quantumgroup.com/hubfs/07_880x492_Quantum-Blog_ROIDirectMail.png) These Performance Metrics Can Help You Determine the ROI of Your Direct Mail Campaigns QR codes and PURLs can help marketers better determine the ROI of their direct mail campaigns, according to Quantum’s Dave Alton Learn More](https://blog.quantumgroup.com/these-performance-metrics-can-help-you-determine-the-roi-of-your-direct-mail-campaigns)

#### [![Why Commercial Banks Are Loving Data-Driven Direct Mail](https://blog.quantumgroup.com/hubfs/blog_600x400_Quantum-April_1.png) Why Commercial Banks Are Loving Data-Driven Direct Mail Quantum's Dave Alton discusses how consumer trust in print and the need for enhanced personalization is pushing commercial banks to more frequently leverage data-driven direct mail marketing campaigns. Learn More](https://blog.quantumgroup.com/why-banks-love-data-driven-direct-mail)

#### [![These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI](https://blog.quantumgroup.com/hubfs/asset_600x400_Quantum-March-Blog-2.webp) These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI Quantum’s Senior Manager, Print Innovation Michelle Weir discusses how personalized messaging, print collateral variety, and digital integrations can help create high-ROI print marketing for real estate brokers. Learn More](https://blog.quantumgroup.com/these-strategies-can-help-real-estate-brokers-and-agents-increase-their-print-marketing-roi)

#### [![The Comeback of the Catalog](https://blog.quantumgroup.com/hubfs/880x492-blog-catalogcomeback.png) The Comeback of the Catalog Quantum’s Senior Enterprise Business Development Manager Patrick Leonard discusses the resurgence of print catalogs as part of a sales and marketing strategy that is driven by the use of personalization and integrating digital elements in print. Learn More](https://blog.quantumgroup.com/comeback-of-the-catalog)

#### [![Why Print Marketing Matters More than Ever for Franchise Brands](https://blog.quantumgroup.com/hubfs/asset_02A_600x400_Quantum-Blog-2.png) Why Print Marketing Matters More than Ever for Franchise Brands Quantum’s Vice President of Enterprise Business Development Cary Glitz discusses how print marketing can help franchise brands increase awareness and build trust with customers. Learn More](https://blog.quantumgroup.com/why-print-marketing-matters-more-than-ever-for-franchise-brands)

#### [![Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Ask-These-Questions.png) Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns Quantum’s Vice President of Enterprise Business Development Cary Glitz discusses how postage costs, personalization, print-on-demand, and sustainability are key considerations in determining the effectiveness of direct mail campaigns. Learn More](https://blog.quantumgroup.com/ask-these-questions-to-determine-the-effectiveness-of-your-direct-mail-campaigns)

#### [![The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_Role-of-Print-Automation-in-Brands.png) The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond Quantum’s Supply Chain Manager Paul Fillmore discusses how print automation helps brands increase their print flexibility by printing precise quantities and executing several jobs simultaneously. Learn More](https://blog.quantumgroup.com/the-role-of-print-automation-in-helping-brands-become-faster-and-more-flexible)

#### [![Why Casino and Gaming Brands Should Bet Big on Direct Mail](https://blog.quantumgroup.com/hubfs/05_600x400_Quantum-Blog_Gaming-Casino-Direct-Mail.png) Why Casino and Gaming Brands Should Bet Big on Direct Mail Consumer trust, increased response rates, personalization, and clear ROI are a few reasons why casino and gaming brands should leverage direct mail marketing. Learn More](https://blog.quantumgroup.com/why-casino-and-gaming-brands-should-bet-big-on-direct-mail)

#### [![Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition](https://blog.quantumgroup.com/hubfs/05_400x600_Quantum-Blog_Personalized-Print-Key-Customer-Loyalty.png) Why Personalized Print is the Key to Creating Customer Loyalty and Driving New Customer Acquisition With a print automation solution, casino brands can harness superior personalized and data security to create print marketing that boosts response rates and ROI. Learn More](https://blog.quantumgroup.com/why-personalized-print-is-the-key-to-creating-customer-loyalty-and-driving-new-customer-acquisition)

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