A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.
Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI
Apr 18, 2024 10:27:04 AM / by Quantum Marketing Team posted in direct mail, sustainability, marketing strategy
How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales
Mar 26, 2024 9:34:55 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy
Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.
How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns
Mar 12, 2024 9:24:04 AM / by Quantum Marketing Team posted in direct mail
Technology allows us to use our phones to watch movies, order everything from couches to cookies, and even work with people all over the world, which might lead you to believe that direct mail is being left in the dust with the dinosaurs.
4 Trends in Direct Mail Marketing to Keep An Eye On
Jan 11, 2024 11:50:58 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing
Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel.
What to Know About the 2024 USPS® Promotions and Incentive Programs
Dec 8, 2023 9:42:39 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing
The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.
Yes, Print Automation Can Help Financial Service Providers Reach More Targeted Audiences Faster
Nov 7, 2023 9:27:09 AM / by Quantum Marketing Team posted in direct mail, personalization, printing
Even with the growth of paperless or digital banking services, print communications still have a large part to play in how financial service providers engage with current customers and attract new customers. In fact, more than 50% of banks and credit unions expect their print volumes to remain the same in the near future.
Yes, Print Automation Does Make It Easier to Understand the ROI of Direct Mail Campaigns
Aug 18, 2023 11:09:11 AM / by Quantum Marketing Team posted in direct mail, printing
Print automation for direct mail marketing helps companies execute strategic, highly-targeted campaigns that leverage the power of print to engage and drive customers to act. But print automation also makes it easier for marketers to understand the ROI of their direct mail campaigns in order to better allocate print marketing dollars and resources.
How Partnering With a Print Automation Expert Can Help You Reduce the Costs of Your Next Direct Mail Campaign
Jul 27, 2023 3:12:49 PM / by Quantum Marketing Team posted in direct mail, printing
Compared with digital communication channels like email, direct mail has a greater capacity to produce robust response rates and a deeper, more personal connection with a brand, product, or service. The ability of print to resonate in this way is part of the reason why marketers continue to leverage direct mail campaigns as part of their print communications budget.
Mail Call: 3 Kinds Of Marketing Campaigns Where Direct Mail Can Make A Big Difference
Jun 27, 2023 9:19:48 AM / by Quantum Marketing Team posted in direct mail
A recent report found that about 62% of consumers acted on an offer after receiving a piece of direct mail. When you pair this with the fact that nearly 8 out of 10 consumers put more trust in print communications like direct mail compared with other channels, you have a method of customer communication and outreach that is ideal to drive conversions, which makes direct mail a valuable tool in your overall print marketing strategy.