Here’s the good news for marketers seeking a viable alternative to crowded digital channels: Postcard direct mail programs are a simple, cost-effective way to create personalized marketing communications that can speak to highly targeted audiences in ways that drive robust response rates and meaningful ROI.
A recent study found that 82% of those surveyed trust print advertising over any other communication channel. Additionally, a related survey revealed that 79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels.
It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.
The insurance industry is one that’s predicated on print. Even as many other industries make the transition to digital channels for transactional documents like account overviews and statements, it makes sense that insurers continue to rely on print communications as almost 75% of consumers prefer print for things like bills or invoices; and more than one-third of those surveyed are more favorable toward print specifically for insurance information.
The Struggle B2B Marketers Are Facing With Their Content Marketing
What content will resonate with the customer? How long will it take to create? And how does the pandemic play into all of it? Marketers everywhere are mulling over their content strategies. However, only one in four marketers cite pandemic-related issues as their biggest challenge, according to the “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report by the Content Marketing Institute and MarketingProfs.
