For commercial banks and lending institutions, the ability to cut through the competition and connect with consumers in a substantive way is key in enhancing brand recognition and customer acquisition. For example, commercial banking institutions spent about 40% of their annual budget on advertising in 2024, with a healthy percentage of this spend going to digital outreach efforts.1
Why Commercial Banks Are Loving Data-Driven Direct Mail
Apr 11, 2025 1:24:35 PM / by Dave Alton posted in direct mail, personalization, marketing strategy, printing
These Strategies Can Help Real Estate Brokers and Agents Increase Their Print Marketing ROI
Apr 7, 2025 10:44:59 AM / by Michelle Weir posted in direct mail, personalization, marketing strategy, printing
We all know that old real estate cliche: everything comes down to location, location, location. But this extends beyond the properties you’re looking to sell or acquire — it applies to the ways in which you reach and communicate with clients.
The Comeback of the Catalog
Mar 25, 2025 11:16:06 AM / by Patrick Leonard posted in direct mail, personalization, marketing strategy, printing
The print catalog is making a comeback, and its resurgence is largely attributed to the trust and value today’s customers put in print materials. For example, 70% of consumers trust print more than any other medium, with 53% of recipients sharing that they look forward to receiving direct mail ads.1
Print Automation and Sustainability: An Interview with Quantum Group’s Bob Quirk and Paul Fillmore
Mar 12, 2025 9:20:50 AM / by Quantum Marketing Team posted in sustainability, nanographic printing
Print automation presents a variety of benefits for marketers in creating more efficient, cost-effective print materials. But this increased efficiency and overall reduction of waste also means print automation can help brands enhance their sustainability efforts and take a more eco-friendly approach to print.
Why Print Marketing Matters More than Ever for Franchise Brands
Feb 20, 2025 9:11:28 AM / by Cary Giltz posted in direct mail, personalization, marketing strategy, printing
Today’s consumers are inundated with emails and digital marketing every day. This makes it harder than ever for franchise brands to capture the attention of both prospective customers and those who have purchased from them in the past.
Ask These Questions to Determine the Effectiveness of Your Direct Mail Campaigns
Jan 31, 2025 11:18:22 AM / by Cary Giltz posted in direct mail, personalization, marketing strategy, printing
Technology is making direct mail campaigns faster, easier, and more viable to produce as part of a brand’s overall communication strategy. The trust consumers place in print media often puts direct mailers at the heart of multi-touchpoint marketing campaigns designed to connect with target audiences across a variety of channels.
The Role of Print Automation in Helping Brands Become Faster and More Flexible This Year and Beyond
Jan 27, 2025 9:56:33 AM / by Paul Fillmore posted in direct mail, personalization, marketing strategy
The stability of the paper supply chain will likely be tested during the first part of this year. The reasons for this include a decrease in the demand for uncoated paper at the tail end of 2024, along with the potential for economic tariffs on paper manufactured outside the U.S. and shipped to the states. If implemented, it’s a virtual certainty that these tariffs will challenge the paper supply chain — at least in the short-term — and result in increased prices.
This kind of volatility is problematic for brands that lean on print for their sales and marketing initiatives, but the good news is that print automation can help companies leverage the kind of print flexibility and speed that can overcome supply challenges. Let’s take a quick look at the role I believe print automation can play in faster, more flexible print.
How Nanographic Printing Can Help Marketers Create More Cost-Effective Print Collateral
Jun 28, 2024 10:17:49 AM / by Quantum Marketing Team posted in sustainability, nanographic printing
The choice between offset vs. digital print is one that marketers have to weigh when deciding the right print technology for producing print collateral. Depending on the job, factors like print run, cost, production time, and quality usually tip the scale into the offset or digital camp, but the introduction and development of Nanographic Printing® can help marketers experience the benefits of digital print technology with the added value proposition of achieving even more efficient economies of scale.
Why Casino and Gaming Brands Should Bet Big on Direct Mail
May 24, 2024 11:10:50 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy
Casino and gaming success is built on numbers, and the numbers show that in 2023 the commercial gaming revenue in the U.S. hit an annual record of $66.5 billion, and the online gaming and betting market is estimated to grow to an astounding $144.4 billion by 2028.