The Struggle B2B Marketers Are Facing With Their Content Marketing
What content will resonate with the customer? How long will it take to create? And how does the pandemic play into all of it? Marketers everywhere are mulling over their content strategies. However, only one in four marketers cite pandemic-related issues as their biggest challenge, according to the “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report by the Content Marketing Institute and MarketingProfs.
Business Lessons to Get Back Up and Running
All businesses took a hit in 2020, and this year is a way to realign for success. Take a look at these lessons from the Constant Contact blog to get back up and running.
Quantum's 2021 Second Quarter Paper & Trend Analysis - Cautiously Optimistic
Spring brings rapid change, and this quarter’s Q2 Outlook is no stranger to it. We will summarize the variety of challenges facing procurement in the print marketplace (surprise hint: it’s just not paper!). Also in this month’s report: Big wins for Quantum and myself personally as we earned 13 Great Lakes Graphics Association - Graphics Excellence Awards (GEA) contest, including multiple Best of Category and Division awards.
Pop the cork, it is finally 2021! It is time for our Q1 Paper and Trend Analysis. This month we will be looking at forecast revisions in the wake of the vaccine rollout and what that may mean for buyers and their supply chains. The increases we discussed in Q4 will materialize as the mills start to make pricing moves. We will look at what some intelligent folks are saying about B2B and the new role of digital. Finally, as always, I will bring you up to date on sustainability.
