Sustainability in print means something drastically different today than it did just a few years ago. What this difference looks like is exactly what Quantum Group’s Supply Chain Manager Paul Fillmore found himself wrestling with in the latest issue of LeadingPRINT.
Tips on how to stay ahead of your competition
1. Research how top competitors position themselves in front of their target market, and how (note: this is not marketing)
The Struggle B2B Marketers Are Facing With Their Content Marketing
What content will resonate with the customer? How long will it take to create? And how does the pandemic play into all of it? Marketers everywhere are mulling over their content strategies. However, only one in four marketers cite pandemic-related issues as their biggest challenge, according to the “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report by the Content Marketing Institute and MarketingProfs.
Business Lessons to Get Back Up and Running
All businesses took a hit in 2020, and this year is a way to realign for success. Take a look at these lessons from the Constant Contact blog to get back up and running.
Quantum's 2021 Second Quarter Paper & Trend Analysis - Cautiously Optimistic
Spring brings rapid change, and this quarter’s Q2 Outlook is no stranger to it. We will summarize the variety of challenges facing procurement in the print marketplace (surprise hint: it’s just not paper!). Also in this month’s report: Big wins for Quantum and myself personally as we earned 13 Great Lakes Graphics Association - Graphics Excellence Awards (GEA) contest, including multiple Best of Category and Division awards.
