---
title: Quantum Group Blog | marketing strategy (3)
description: marketing strategy | Stay up-to-date with the latest news from Quantum Group. (3)
---

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[![](https://blog.quantumgroup.com/hubfs/03_600x400_Quantum-Blog_Catologs-to-connect-customers.png)](https://blog.quantumgroup.com/how-direct-to-consumer-brands-are-using-catalogs-to-connect-with-customers-and-boost-sales)

## [How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales](https://blog.quantumgroup.com/how-direct-to-consumer-brands-are-using-catalogs-to-connect-with-customers-and-boost-sales)

 Mar 26, 2024 9:34:55 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/how-direct-to-consumer-brands-are-using-catalogs-to-connect-with-customers-and-boost-sales#comments-listing)

Long before [QR codes](https://blog.quantumgroup.com/what-do-qr-codes-have-to-do-with-direct-mail-response-rates), digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to [reach $213 billion](https://www.statista.com/topics/8838/d2c-e-commerce/#topicOverview) in 2024.

[Read More](https://blog.quantumgroup.com/how-direct-to-consumer-brands-are-using-catalogs-to-connect-with-customers-and-boost-sales)

[![](https://blog.quantumgroup.com/hubfs/01_600x400_QuantumBlog_ABCs-Print-Account-marketing-campaigns.png)](https://blog.quantumgroup.com/the-abcs-of-using-print-in-account-based-marketing-campaigns)

## [The ABCs of Using Print in Account-Based Marketing Campaigns](https://blog.quantumgroup.com/the-abcs-of-using-print-in-account-based-marketing-campaigns)

 Jan 23, 2024 10:26:41 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

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The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers. 

[Read More](https://blog.quantumgroup.com/the-abcs-of-using-print-in-account-based-marketing-campaigns)

[![](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_4-trends-Direct-Mail-Marketing%20(1).jpg)](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on)

## [4 Trends in Direct Mail Marketing to Keep An Eye On](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on)

 Jan 11, 2024 11:50:58 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on#comments-listing)

Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that [75% of respondents said receiving personalized direct mail makes them feel special](https://www.uspsdelivers.com/millennials-and-mail-5-myths-and-the-truth-behind-them/#identifier_11_573), and today’s consumers still put [more trust in the print communication channel](https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing) compared to the digital channel. 

[Read More](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on)

[![](https://blog.quantumgroup.com/hubfs/12_600x400_Quantum-Blog_USPS-Promotions.png)](https://blog.quantumgroup.com/what-to-know-about-the-2024-usps-promotions-and-incentive-programs)

## [What to Know About the 2024 USPS® Promotions and Incentive Programs](https://blog.quantumgroup.com/what-to-know-about-the-2024-usps-promotions-and-incentive-programs)

 Dec 8, 2023 9:42:39 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/what-to-know-about-the-2024-usps-promotions-and-incentive-programs#comments-listing)

The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.

[Read More](https://blog.quantumgroup.com/what-to-know-about-the-2024-usps-promotions-and-incentive-programs)

[![](https://blog.quantumgroup.com/hubfs/img-11_600x400_Quantum-blog_working-strategic-printer%20(1).png)](https://blog.quantumgroup.com/how-working-with-a-strategic-print-partner-can-help-you-get-the-most-out-of-the-usps-informed-delivery-program)

## [How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program](https://blog.quantumgroup.com/how-working-with-a-strategic-print-partner-can-help-you-get-the-most-out-of-the-usps-informed-delivery-program)

 Nov 20, 2023 9:31:24 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-working-with-a-strategic-print-partner-can-help-you-get-the-most-out-of-the-usps-informed-delivery-program#comments-listing)

A recent survey of millennials found that [3 out of 4 participants indicated that they find value in and look forward to receiving print mail](https://www.uspsdelivers.com/millennials-and-mail-5-myths-and-the-truth-behind-them/). Given the importance of this demographic in a variety of industries, it’s no surprise that more marketers are incorporating direct mail campaigns into their overall marketing and communication strategy. 

[Read More](https://blog.quantumgroup.com/how-working-with-a-strategic-print-partner-can-help-you-get-the-most-out-of-the-usps-informed-delivery-program)

[![](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_%20(1).jpeg)](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

## [Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

 Oct 24, 2023 9:30:03 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [paper](https://blog.quantumgroup.com/topic/paper), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns#comments-listing)

For today’s average consumer, engaging with brands in a single-channel format is simply not enough to move them through the sales funnel. In fact, [research shows that consumers engage with brands on at least three channels](https://www.mckinsey.com/capabilities/operations/our-insights/redefine-the-omnichannel-approach-focus-on-what-truly-matters) before they decide to purchase a product or service. This means companies must think in a more multi-channel way when conceptualizing sales and marketing campaigns in order to create as many touch points.

[Read More](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png)](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

## [How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

 Mar 20, 2023 12:07:05 PM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [direct mail](https://blog.quantumgroup.com/topic/direct-mail), [personalization](https://blog.quantumgroup.com/topic/personalization), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [printing](https://blog.quantumgroup.com/topic/printing)

[0 Comments](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications#comments-listing)

A recent study found [that 82% of those surveyed trust print advertising over any other communication channel](https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing). Additionally, a related survey revealed that [79% of consumers are more apt to respond to a print call-to-action compared with just 45% with emails or other digital channels](https://www.linkedin.com/pulse/5-reasons-print-advertising-works-sabline-carbaugh/).

It’s clear the pathway for print is wide open, and print-on demand (POD) has emerged as a valuable tool in helping companies leverage the flexibility, speed, and real-time consumer data necessary to deliver timely, highly targeted, and personalized print that can help drive growth.

[Read More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

[![](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_4-ways-to-Increase-Sustainability01.png)](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

## [4 Ways to Increase the Sustainability of Your Print Marketing](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

 Feb 24, 2023 11:45:00 AM / by [Paul Fillmore](https://blog.quantumgroup.com/author/paul-fillmore) posted in [sustainability](https://blog.quantumgroup.com/topic/sustainability), [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy), [nanographic printing](https://blog.quantumgroup.com/topic/nanographic-printing)

[0 Comments](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing#comments-listing)

Sustainability in print means something drastically different today than it did just a few years ago. What this difference looks like is exactly what Quantum Group’s Supply Chain Manager Paul Fillmore found himself wrestling with in [the latest issue of LeadingPRINT](https://www.flipsnack.com/B8C59F5BDC9/leadingprint.html). 

[Read More](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

[![](https://blog.quantumgroup.com/hubfs/2022%20Navigator/Jan_Feb%20Blog%20Images/hike-guy550x391.jpg)](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

## [Your 7 Step Process to Competitive Recon Bliss](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

 Feb 9, 2022 11:30:00 AM / by [Quantum Marketing Team](https://blog.quantumgroup.com/author/quantum-marketing-team) posted in [marketing strategy](https://blog.quantumgroup.com/topic/marketing-strategy)

[0 Comments](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss#comments-listing)

## Tips on how to stay ahead of your competition

**1. **Research how top competitors position themselves in front of their target market, and how (note: this is not marketing)

[Read More](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

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# Blog

The Latest News from Quantum Group

#### [![How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales](https://blog.quantumgroup.com/hubfs/03_600x400_Quantum-Blog_Catologs-to-connect-customers.png) How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales Direct-to-consumer brands can boost sales by reintroducing catalogs to increase brand awareness, drive online traffic, and create targeted, personalized offers. Learn More](https://blog.quantumgroup.com/how-direct-to-consumer-brands-are-using-catalogs-to-connect-with-customers-and-boost-sales)

#### [![The ABCs of Using Print in Account-Based Marketing Campaigns](https://blog.quantumgroup.com/hubfs/01_600x400_QuantumBlog_ABCs-Print-Account-marketing-campaigns.png) The ABCs of Using Print in Account-Based Marketing Campaigns With an understanding of account-based marketing (ABM) campaigns, marketers can use direct mail to help drive response rates and boost return on investment (ROI) of their print sales and marketing material. Learn More](https://blog.quantumgroup.com/the-abcs-of-using-print-in-account-based-marketing-campaigns)

#### [![4 Trends in Direct Mail Marketing to Keep An Eye On](https://blog.quantumgroup.com/hubfs/01_600x400_Quantum-Blog_4-trends-Direct-Mail-Marketing%20(1).jpg) 4 Trends in Direct Mail Marketing to Keep An Eye On Interactivity, sustainability, data security, and a more multi-channel approach are key trends in direct mail marketing in 2024. Learn More](https://blog.quantumgroup.com/4-trends-in-direct-mail-marketing-to-keep-an-eye-on)

#### [![What to Know About the 2024 USPS® Promotions and Incentive Programs](https://blog.quantumgroup.com/hubfs/12_600x400_Quantum-Blog_USPS-Promotions.png) What to Know About the 2024 USPS® Promotions and Incentive Programs When paired with a print automaton partner, this year’s USPS Promotions and Incentive Programs can help brands save on postage and create more engaging direct mail. Learn More](https://blog.quantumgroup.com/what-to-know-about-the-2024-usps-promotions-and-incentive-programs)

#### [![How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program](https://blog.quantumgroup.com/hubfs/img-11_600x400_Quantum-blog_working-strategic-printer%20(1).png) How Working with a Strategic Print Partner Can Help You Get the Most Out of the USPS® Informed Delivery® Program Meta description: Working with a strategic print partner who understands how to best use the USPS® Informed Delivery® program can help you create more engaging direct mail campaigns. Learn More](https://blog.quantumgroup.com/how-working-with-a-strategic-print-partner-can-help-you-get-the-most-out-of-the-usps-informed-delivery-program)

#### [![Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns](https://blog.quantumgroup.com/hubfs/img-10_600x400_Quantum-blog_%20(1).jpeg) Turn the Page: How a Strategic Print Partner Can Help Companies Use Print Automation to Create Effective Multi-Channel Campaigns Working with a strategic print partner can help brands use print automation to create dynamic multichannel sales and marketing campaigns. Learn More](https://blog.quantumgroup.com/turn-the-page-how-a-strategic-print-partner-can-help-companies-use-print-automation-to-create-effective-multi-channel-campaigns)

#### [![How to Use Print-on-Demand for Real World Applications](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_Real-Life-Applications03.png) How to Use Print-on-Demand for Real World Applications Print-on-demand provides marketers with a handful of unique benefits in terms of creating a more flexible print architecture. Learn More](https://blog.quantumgroup.com/how-to-use-print-on-demand-for-real-world-applications)

#### [![4 Ways to Increase the Sustainability of Your Print Marketing](https://blog.quantumgroup.com/hubfs/Quantum_500x391_Blog_4-ways-to-Increase-Sustainability01.png) 4 Ways to Increase the Sustainability of Your Print Marketing Companies that use print need sustainable practices for a host of reasons. Here are four ways to increase the sustainability of your print marketing. Learn More](https://blog.quantumgroup.com/4-ways-to-increase-the-sustainability-of-your-print-marketing)

#### [![Your 7 Step Process to Competitive Recon Bliss](https://blog.quantumgroup.com/hubfs/2022%20Navigator/Jan_Feb%20Blog%20Images/hike-guy550x391.jpg) Your 7 Step Process to Competitive Recon Bliss A competitive analysis, understanding of the market, and third-party research can help companies get a leg-up on the competition in their industry. Learn More](https://blog.quantumgroup.com/your-7-step-process-to-competitive-recon-bliss)

- <https://blog.quantumgroup.com/tag/marketing-strategy/page/2>
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- <https://blog.quantumgroup.com/tag/marketing-strategy/page/4>

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